Social Media

Facebook Tips To Master Your Online Presence

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You need to work hard to build your audience and then engage them. Since most businesses are not doing this, it is important to master this technique to get ahead. Taget Audience It’s better to have 200 people that fit your targeted demographic than 1,000 people who don’t. Work hard to get the right people. Your page is not about the number of people, it’s about the quality of people. Engagement Once you have the right people, engage them. People are 50% more likely to buy a product from a brand that they Like on Facebook. Talk to your users, post interesting content and images, and show them you care. Engagement sells. It’s easy to say to a business to find the right people and then engage them. But that’s the key. Marketing to someone that is not interested in your company is a waste of time. Find the people that you think fit your demographic, find where they are online and then go after them. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne to assist you, contact us for a FREE no obligation...

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Why Are People Using Google+?

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In today’s economically-uncertain, information-saturated, content-rich world, 3 factors drive a consumer’s purchase decision: price, simplicity, and convenience. Consumers want to get the best deal as quickly and easily as possible. I want to get in and get out. Simplicity: Google+ provides a “cleaner” social media user experience, whereas Facebook, with its news feeds, sponsored stories, timelines, etc, is way too visually busy. Convenience: Google+ is highly integrated with most Google services, including its search engine. If Google can offer a social network that is fully-integrated with its search engine, YouTube, and all other services, and if most online users are already enjoying many of these services anyway, it stands to reason that people will eventually use Google+ for social as well. People socialize to learn from each other and share experiences. Isn’t that how many people are using Google services right now (“I’ll Google it;” “check it out- I put it on YouTube”)? As Google can offer people a fully-integrated online experience – from search to social, from m-commerce to mobile – that is simple and convenient, people will end up using their products and services more than any other. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation quote....

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LinkedIn: Do’s and Dont’s

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1. Do Upload a Professional Picture Upload a professional picture to all platforms you are building your personal brand on, whether that is Twitter, Facebook, LinkedIn, or your blog. We know you’ll want to be fun and creative on those other sites, but don’t do it if you’re trying to create a professional image.   2. Do Connect to Your Real Friends and Contacts It’s crazy to see how many people connect with strangers all over the world because they want to “build up” their network on LinkedIn. Connecting to hundreds of strangers will NOT help your network in LinkedIn. The value of LinkedIn comes in the quality of relationships you have, not the quantity.   3. Do Keep Your Profile Current If you neglect your profile, people will tend to forget and avoid you.   4. Do Delete People Who Spam You In life and in LinkedIn, there are bad apples. There are times when contacts or connections abuse the system and spam your Inbox with some new multilevel marketing scheme or a new product or service they’re selling. It’s polite to ask them to stop and rethink their strategy. They could be new to this, and maybe they made a mistake. But if they continue to abuse your connection, delete them.   5. Do Spend Some Time on Your Summary Express...

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Popular Business Collaboration Tools

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  More and more companies are turning to cloud services for storage of email, documents, spreadsheets and presentations. Below are four common used cloud tools for businesses to use for image or media based projects. Dropr A very well-designed and customisable interface, has the ability to share own content, inspiration and images, and also has a browsing experience to explore other users’ portfolios and projects. You can neatly post all your media in one place: images, audio files, video, text and interactive flash or HTML5 artwork. A perfect layout, organize, and share all types of your media to inspire your fellow co-workers. Conceptboard With Conceptboard, you can create mood boards, mind maps or conceptual sketches. Although I’m not 100 percent sure what all of those tools are, it does appear to be creative platform where team members can collaborate in real-time about drawings and wireframes. Once an image is uploaded (or hand drawn with their tools) it is really easy to add precise comments, scribble notes with various types of writing utensils, create mockups, share with specific people and more. See below for all you can do with this interface. ShareSquare Sharesquare may seem like Pinterest, but these two visual pinboards are completely different. It is a social tool...

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What’s Becoming Of Pinterest

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Pinterest is now ahead of both Linkedin and Google+, as measured by number of users, according to a new report from Experian. The driving factors of Pinterest’s success are noted to be: 1) Continuous involvement and constant updates   2) Self expression Pins can highlight tastes and style all in one web page. The information conveyed about your business by your Pinterest profile is a leap ahead of the text based information that other social networks compile when it comes to actually capturing some essence of your business.   3) Social Feedback Loop Pinterest has the ability to make things go viral quicker, as pins can turn into repines or likes which is rewarding enough to keep most users going. Communication is kept to a minimum and as a result users feel safe that they can broadcast content without fear of criticism.   4) Passive Creation Pinterest rewards users with the feeling of being creative but does not require us to actually do much work.   5) Visual Engagement Image and video on other networks like Facebook have always shown higher degrees of interaction then text status updates. Pinterest picks up on this important fact and the platform is basically just the visual element.   6) Great for Marketing Pinterest makes it...

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Tweets On LinkedIn No More

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  Twitter use to allow its tweets to stream through to LinkedIn. But recently, Twitter is moving away from LinkedIn. LinkedIn users will still have the option to send their posts to Twitter. It is simply the reverse, sending Twitter updates to LinkedIn that as stopped. This change though instigated by Twitter will improve the overall LinkedIn experience and provide a better quality and professional meeting ground to network and showcase accomplishments. If you are looking for complete marketing solutions ideas or IT contracting Melbourne, contact us for a FREE no obligation...

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