Social Media

Facebook Like Is Not The Same As Opt In

Posted in Social Media

Melbourne Marketers ofter get confused with Facebook’s Like button and believe it acts the same as an “Opt In.” People who have clicked the Like button are thought of as a captive community where customers have opted in to marketing and engagement. Likes do not represent the actual size of a community or customer base, yet many organizations confuse the overall number with actual audience size. Likes represent potential reach. Likes are a form of social currency and their value goes up and down with each engagement. Focus on delivering higher yields for each Like and as a result, foster greater reciprocity and true social commerce. Focus on the  A.R.T. of Engagement, that is Action, Reaction, and Transaction. Contests, campaigns, gimmicks, while effective in intermittent bursts, are not sustainable nor are they indicative of organic engagement. They generate numbers but not true engagement. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation...

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What Makes An Effective Facebook Ad

Posted in Social Media

Engaging Call-to-Action People should be compelled to click on the ad right away. Your call-to-action should provide a sense of urgency, keeping in mind that a powerful image is a great way to get people interested. Provide Value Whether it is a new product offer, discount, event, or free trial, there needs to be a value proposition to keep them engaged. Try asking a question or providing solutions to a problem your fans might have. Relevance Make sure the ad that you’re creating matches the audience you’re targeting. Campaign Goals Are you looking for fan engagement, likes, increased sales, or just trying to get your brand name out there. Campaign Budget & Duration Considering how much you’re willing to spend overall will help determine how much daily engagement you can expect, and what it will cost you. Click-through Rates Determine ahead of time what your click-through goals are for the ad campaign, and then analyse how many times your ad was clicked, divided by the number of times it was shown (impressions). Clicks Post your campaign, how many clicks did the Facebook ad received; whether it was a “like” from the ad itself or a user following the call-to-action. Impressions Impressions tell you how many times the ad has been...

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Facebook Updates Summarised

Posted in Social Media

Are you keeping up with all the Facebook changes implemented over the past few months? It can be tough as a business owner to keep up with these changes and understand how they affect your business. As an IT and Marketing Consultant in Melbourne, I even find it difficult to keep up, so I have made things easier and have listed the two most important changes that have occurred and how they could affect your business. 1. Facebook Ads Go Mobile! The first update Facebook has announced is that Facebook ads will now be shown in the mobile newsfeed.  For advertisers this will allow you to directly target mobile users with your ads. As part of this new feature release, you will notice when setting up your Facebook ad, there are now 5 different advertising display options that you can choose from: All placements – News Feed desktop, right-hand side desktop, News Feed mobile. All desktop placements – News Feed desktop, right-hand side desktop. News Feed desktop and mobile placements – News Feed desktop and News Feed mobile. News Feed desktop placements – News Feed desktop only. News Feed mobile placements – News Feed mobile only. As you can see the 5 placement options allow for improved tracking and return on investment reporting.  A quick...

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Timing of Facebook Posts Is Key

Posted in Social Media

With social content, timing is critical. Hitting the target consumer at exactly the right time – when they are in the right mood to not only take in your content, but respond to it, is the goal. You will need to test various time and days of the week and monitor likes, comments, and response score. First, test how posting activity by day of week. Then test the response by time of day. You may be challenged if your are targeting various audiences across different time zones. You could find reduced posting frequency by brands on the weekend and evening time periods reduces clutter, creating more opportunity for those that do post to catch a Fan’s attention. Finally, combine all non-business hours posts, including posts on weekends, evenings and holidays, and look at the response levels. There are some general rules of thumb business marketing consultants can give to brands targeting a non-business audience: Do not only post in business hours Consider posting at least equally across the days of the week Consider the evening as at least an equal day part compared to the day time Take into account holidays and other cultural events Consider that your audience may be in multiple timezones If you are looking for complete marketing solutions ideas or IT...

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The Quick Response To A Facebook Blunder

Posted in Social Media

Accidentally posted on the company Facebook page? How do I fix a problematic post on Facebook? Here are some tips: 1. It’s always a good idea to respond quickly and sincerely. Even humorously, if you can manage it. If you’ve read about the Red Cross story, you know that response is where they really shined. Their error became a case study for handling social media faux pas instead of a blight on the brand’s reputation. Kenneth Cole, on the other hand, responded to his ridiculously offensive tweet with another that was almost defensive in tone, making an already bad situation even worse. 2. This is when the community relationships you’ve built pay off. Despite initial panic, deep down your fans would forgive a bit of human error. After all, our fans know there is a real person behind the page. And although I post on behalf of the company, I occasionally post in the first person (or rarely, from my personal account). Our fans know me. And so when I do mess up, I can say things like, “Sorry guys, I made a mistake.” And their reaction is “No big deal,” rather than “Ooh, Big Untouchable Brand just screwed up!” 3. It’s okay to erase your mistake. As a community manager I feel very strongly about...

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Is Your Blog On Pinterest?

Posted in Social Media

If you’re an Australian business blogger or website administrator and you’re seeing some traffic being generated from Pinterest, you may be curious to learn just what parts of your site are being pinned. You can do some backtracking through Google Analytics to get this information, but there’s an easier way. And you don’t even need to be logged into Pinterest to do it. Simply type in the following URL: http://pinterest.com/source/yourdomainname.com/ and see everything that has been pinned from your blog. What is most interesting to see how people described the pins, read any comments that were posted, and how they categorized them. From a brand perspective, business marketers can find that this is yet another way to monitor what is being said about you, get feedback and even join the conversation. It’s also a nice way to find people and boards to follow (who will likely follow you back). If you are looking for complete marketing solutions ideas or IT contracting Melbourne, contact us for a FREE no obligation...

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