Social Media

How to Create A Successful Social Media Campaign

Posted in Social Media

The first step to creating a plan for your social media campaign is to set realistic goals. What do you want to achieve through social media marketing? Here are 5 realistic goals you can strive for. 1. Improve Search Engine Rankings Social media marketing can be a powerful tool for increasing your organic search engine rankings. Social media sites like Digg, ReddIt, StumbleUpon, YouTube, and Twitter can do wonders for boosting your search engine visibility as Google weighs links from social media sites and even ranks those social media mentions to help you take up more space in the SERPS. To maximize the SEO benefits of social media, you need to create relevant content on hot topics that your audience cares about. Whenever you promote your content through social media, you can earn more links as more people will begin to link to your content on their blogs and websites, creating a viral effect. Of course, the more natural back links you have, the better your search engine rankings will be. 2. Increase Brand Awareness By using these social mediums, focus more on being personable and building relationships and trust with your audience. One of the great things about social media marketing is that it levels the playing field by giving small businesses a voice. 3. Increase Positive Brand Mentions Online Social media has...

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Latest Twitter Tools To Boost Your Business Online Presence

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The Tweeted Times Tweeted Times creates a real-time personalised newspaper from your Twitter stream and arranges them by popularity based on total mentions from your Twitter friends. People can then subscribe to the newspaper via RSS reader or promote it to your network.   Slipstream Slipstream works perfectly in Twitter to eliminate irrelevant tweets without having to block or unfollow anyone. You can hide tweets containing a specific keyword, tag, either from a user or everyone in your Timeline, @replies or twitter lists. A huge time-saver if you don’t wish to get caught up by a trendy topic or hashtags you’re not interested in. StrawberryJam StrawberryJam pulls in popular links shared by your friends and gives a clear overview of what’s trending in your Twitter network. Enter specific keyword, tag or twitter list to find out most shared links in the mentioned category. Great app if you’re looking for popular links to share. ManageFlitter ManageFlitter allows you to clean up your inactive accounts while discovering contacts I should communicate more.   Tweetbackup Tweetbackup allows you to run daily backup of your twitter posts which you can then export to be downloaded.   Topsy Tracking your brand mentions on Twitter can be done easily with Topsy. Get real time search results over the social...

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Business Tips To Prevail On Facebook

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Tip #1  Status Updates Make sure your page updates are interesting or important enough to earn fans’ responses. The more feedback (likes, comments, shares) you earned the higher chance for your page updates to appear in their news feed. Below posting ideas speak for themselves: News update from your industry/niche General (but relevant) discussions Inspirational stories or quotes that resonate with your fans Creative use of videos and images to capture attention Apply humor to your updates Encourage two-way communications by asking questions and ‘fill in the blanks’ Tip #2  Add Call to Actions to Your Status Updates If you don’t bother to interact with fans on your Wall, those attractive custom tabs or links will remain static and won’t do you much good in ROI. Thus, alert your fans about those special tabs and ask them to share with their friends constantly. Tip #3  Respond to Fans’ Enquiries Not everyone can be on Facebook 24/7, but if those are enquiries about your brand (product or services), try to respond as soon as you see them. If not, then at least reply within 24 hours. Tip #4  Put Your Heart and Effort in Replies Before complaining why no one is care enough to visit your page, check if you are responding to...

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Facebook Can Determine If You’re Machine

Posted in Social Media

Facebook know that the API tools are designed to make things easier and often impersonal. Granted, there are many people who use tools such as Hootsuite as a consolidated place to see all of their social interactions and are applying the tools in a completely organic and personalized manner, but unfortunately there are plenty of people and businesses who use these tools to streamline the effort and make Facebook less personal. The only way Facebook can know that something posted is personal is if it’s posted through their native software. As a result, they give higher placement to manual posts. Test it. Post an image or link to your page with a tool and then follow it up immediately with a post through Facebook.com. The next day at the same time, reverse it by posting through Facebook.com then posting through the tool. In both cases, the post through Facebook will get a much higher reach. If you are looking for complete marketing solutions ideas or IT contracting Melbourne, contact us for a FREE no obligation...

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What Is Facebook Voice?

Posted in Social Media

If you manage multiple Facebook pages, there’s a good chance that sometime you’ve accidentally posted something as one person while thinking you were someone else. It’s relatively common even for the most organized and careful social media peeps to switch identity to a page, then post somewhere later under the wrong name. Now, Facebook has “Voice”, a much easier way to toggle back and forth between pages. Perhaps more importantly, those who have a large number of pages that they manage have felt the pain of having to constantly switch. This can be annoying, particularly when you find a piece of content that you want to share. Once you switch, you’re automatically taken to the page. Facebook Voice reminds you of who you are posting as and allows you to switch while you’re on the page. The best part is that you’re not actually switching accounts; once you navigate away from the page, you’re back to being your own identity....

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How Top Companies Are Utilising Social Media

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The most popular companies using all four social media channels include Telstra, Optus, Qantas, Virgin Australia, Myer, Monash University and the University of Sydney. All of these companies were found to be using Twitter and Facebook for multiple purposes, like customer service and updating followers with company information and promotions. To really get a sense of how these leading organisations are succeeding in their social media efforts, I thought it might be helpful to take a closer look at the habits of one of the most popular and most active social media users. Telstra uses all four platforms and uses each platform differently. Twitter is used mainly for customer service, with service agents responding to enquiries individually. If the question can’t be resolved on Twitter, the question is directed to the correct department. As for Facebook, Telstra uses their company page to provide general information, stories, video and promotion of products and services. Next in their social media basket is the networking channel LinkedIn. Telstra has one of the highest followings on LinkedIn. The company promotes careers at Telstra through the careers pages, while their posts are mostly business and career-focused. On YouTube, Telstra has over two million views and the company runs a number of separate YouTube channels....

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