Social Media

LinkedIn Converts Leads Best

Posted in Social Media

LinkedIn groups allow companies to pool their prospects in one defined forum, and engage them with content and conversation. As a group manager, this gives you an opportunity to interact with your members and exploit the powerful engagement models of LinkedIn groups. Engagement models enables you to have a one-to-one conversation with any group member, simply by responding to one of their posted articles or existing replies, and each conversation you have with a member is broadcast to the entire group, via a group update on the members’ LinkedIn news feeds. So the group can view each one-to-one conversation, which means one-to-many exposure for your brand. Another key benefit is positioning your company and group managers as thought leaders. As group managers consistently demonstrate their experience in the group’s theme, they emerge as subject matter experts in their field. The engagement models of LinkedIn groups, and the ability to position oneself as a subject matter expert, helps to build the group manager’s brand awareness and trust among group members. It also creates virtual relationships that resemble those in real life. Group managers can then leverage these relationships to generate leads, in several ways. For example, by posting content that links back to their own company’s website, converting group members into...

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Directors & Executives Need To Use Social Media

Posted in Social Media

We all know that many executives are time poor and under pressure, however these executives need to get involved with social media. Some executives are lucky enough to  have entire departments to implement a social media strategy for their companies. But if they were to have a little change of mindset and view tweeting and engaging with other digital channels less as a pastime, and more as a pretty convenient leadership tool, they might see that an executive tweet can deliver a valuable – and measureable – return on their personal investment. Leading from the front Social media isn’t just for independent marketing teams; it can drive customer retention through customer service, product development, and, ultimately, build relationships with customers that lead to sales. To be at its most effective, it needs to be part of the DNA of a business, with everyone clear about how the company uses social media and what each department’s objective in using it is. An engaged CEO can drive confidence throughout the company by leading from the front. Promoting the brand Most CEOs seem to leave projecting or promoting the brand and image of their company to the marketing department. But in a world where customers are demanding more and more transparency, executives...

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The Power of Media For Rich Content And Greater Audience Engagement

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Far from being a dead medium, newspapers are in fact still an integral part of our day. Newspaper readers are an engaged audience – leaning forward to read and turn pages, pulling out the sections that most interest them. Now they’re set to become even more engaged as technology bridges the gap between print and digital social media marketing. In 2011, Fairfax Media launched an augmented reality feature on the RWC2011 mobile app. Last month saw Sydney Morning Herald launch AirLink, technology embedded into its app, which allows newspaper readers to wave their iPhones over the paper and get additional content. AirLink is embedded in both editorial and advertising within the print edition, creating a multi-dimensional experience for readers. Offering additional content, such as video, enhances the reader’s experience, allowing them to dig deeper into the news that interests them, then and there. Check the Australian Marketing magazine for an introductory video on AirLink. Turns out J K Rowling knew a thing or two when she invented The Daily Prophet in the Potterverse. Expect to see more of your newspapers come to life with augmented reality. If you are looking for complete marketing solutions ideas or IT contracting Melbourne, contact us for a FREE no obligation...

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Marketers Go DIY (For Good Or Bad)

Posted in Social Media

Perhaps self-service ad platforms have created a do-it-yourself culture among marketers. But tools are no substitute for skills or strategies. Could you do with a CIO in Melbourne for assistance in IT strategies, freelance work by outsource to India, or a marketing consultant from Melbourne? Perhaps all of the above. Marketers have more advanced technologies, data, and analytical tools at their disposal than at any other point. However, the capabilities and skills required to embrace this new digital dynamism in order to provide insight and sustainable business benefits are in short supply. As we shift focus from the tactics of search, display, social, and mobile to the strategic value of customer data integration and ownership, the winners will be those who best CIO, IT Project Management, architect and orchestrate their marketing resources around their technologies and customer data. When it comes to assessing which digital marketing platforms, solutions, and channels will provide the most value and business gain, marketers tend to look inward to their own teams to determine needs and priorities (59%) rather teaming with IT to specify requirements (32%). A surprising 77% of marketers said their primary source for evaluating and specifying marketing technologies was their own internal team. More turned to vendors and solution providers (46%)...

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How Do I Get More Likes On Facebook?

Posted in Social Media

Establish what it is you want to achieve on Facebook before you start a Facebook page. The following is a series of points to consider for businesses wanting to increase their reach on Facebook. 1. Content and Purpose Content helps to show what your business does. Sharing relevant, informative, useful information such as links to videos, articles, and blog posts, is important to your audience engaged.  is effectively what Facebook, and most social media, is all about. 80% of all content on your page should be targeted at the customer and their interests. This is what will convince them to click ‘like’ in the first place, and to stay a fan. The other 20% can safely be used for sales-focused updates about products and services. This 80/20 ratio not only keeps visitors interested in your page and its updates, but also makes them more receptive to the sales posts when they do come around. 2. Relevance and Interest The key to attracting more likes, and to keeping the attention of existing fans, is to use the non-sales content to reinforce how your followers view themselves in relation to your business. 3. Timeline Posts are displayed as branches on a timeline, with the most recent appearing at the top of the page....

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LinkedIn For Startups

Posted in Social Media

LinkedIn  now has more than 160 million members. LinkedIn started to increase its offerings for companies wanting to take advantage of it’s site. The new company pages are a valuable way to share information about your business, products and industry with followers. If looking to start a company page, or ramp up your involvement, follow these steps: Step 1: Regularly Post Updates Post updates to your followers such as information about your company, job opportunities, new clients, or links to articles or blogs that relate to the industry you are in, or are targeting. Try and post at least once a day. Step 2: Update Your Products and Services Name each service and write out a detailed overview of what that service entails and its key features. You can also add a video, the key contact within the company for the service, a URL, or the details of a promotion. Step 3: Ensure Employee’s Profiles Are Up-To-Date Followers of your company page are able to click on your employee’s profiles. Therefore, you should ensure that their profiles suit your businesses goal and tone. Step 4: Stats and Analytics Who is following your company, including which industry they are from, their job function and which company they work for. Having this information easily accessible means you can...

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