Social Media

Latest Social Media Blunder

Posted in Social Media

Coles has become the latest victim of a social media blunder. When Coles invited people on Twitter to finish a sentence, “In my house it’s a crime not to buy…………..,” almost immediately, the supermarket chain was inundated with snide responses as Coles has garnered a lot of negative attention due to its price war with Woolworths. The pair giants have been slashing prices of fresh produce and has left Aussie farmers in despair. Coles was quick to respond with, “It’s a social media crime not… finish a sentence yourself. Sorry guys that post was not meant for Twitter.” If you are seeking IT project management or successful marketing strategy, contact us for a FREE no obligation...

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How To Get More “Likes” on Facebook

Posted in Social Media

Many business owners feel that they need to be on Facebook. They then move quick to start a page with no strategy in mind. After a few weeks or months they then rule the whole exercise out as ineffectual when they fail to gather ‘likes’. There are many elements involved in gaining traction with potential customers and customers on Facebook. 1. Content and purpose Your Facebook page should be clearly defined. What is the purpose of opening the page? Sharing relevant, informative, useful information – links to videos, articles, blog posts etc. – is effectively what Facebook, and most social media, is all about. Content is central to driving likes and engagement, and therefore to getting new customers and keeping existing ones interested. The 80/20 rule shows that 80% of all content on your page should be targeted at the customer and their interests. This is what will convince them to click ‘like’ in the first place, and to stay a fan. The other 20% can safely be used for sales-focused updates about products and services. 2. Relevance and interest Keep the content non marketing oriented. Post content that is relevant to your customers interests. 3. Timeline Facebook changed the layout of individual user’s and business’ pages to display posts...

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Social Media Mistakes

Posted in Social Media

Businesses are integrating social media marketing campaigns into their marketing plans. The ones who truly understand the purpose of social media are reaping the rewards while those who are just following the herd are having trouble justifying their time and money spent on social media marketing. There are many common mistakes in social media, and the below are common mistakes: 1. Being a poor listener 2. Expecting results for doing nothing 3. Being self centred 4. Caring more about making a sale than making a connection 5. Not being transparent   Being A Poor Listener Whether you are brand new to social media or have been using it for a couple years now, the biggest mistake you can make is not listening to your prospects, your clients, your friends. Social media is all about online conversation. Use Twitter Search to find people in your industry that are using social media effectively and listen to them. You will learn more than you need to about how to interact and use social media by doing this one thing. Expecting Results For Doing Nothing If you’re posting something on Twitter or Facebook only once a month, or even once a week, and are expecting people to engage you, then don’t be surprised if your social media...

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Social Media Examples

Posted in Social Media

After an early morning brainstorming session, my team has come up with the following Social Media Examples: (Donuts were on our mind): Twitter: I’m eating a #Donuts Facebook: I LIKE Donuts Foursquare: This is where I eat Donuts Instagram: Here’s a vintage photo of my Donut You Tube: I’m eating a Donut LinkedIn: My skills include Donut eating Pinterest: My Donut recipe Last FM: Now listening to “Donuts” Google+: I’m a google employee who eats Donuts Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com complete marketing solutions for a FREE no obligation...

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How To Tweet Effectively

Posted in Social Media

If you’re new to Twitter, you probably thinking what is with the hash sign. A hashtag is simply a relevant word or series of characters preceded by the # symbol. Hashtags help categorize messages and can make it easier for other Twitter users to search for tweets. We have outlined effective means in tweeting below.   Why Use Hashtags Hashtags can make it easier to discover other Twitter users who are interested in the same conversations you like. If you said something insightful or answered a question, others may respond and engage you in conversation by using the hashtag you used. Conversely, if you’re following a certain hashtag, you can tweet a question to others who are observing that conversation stream, engage other interested users in real time or find people to follow. If you search for #Apple, you’re less likely to see tweets that include references to the fruit and more likely to see information about the technology company.   Twitter is a real-time platform and its search function only goes back one week. If you want to pull older conversations, try using third-party services, such as Topsy, that archive messages sent over public social networks.   Using Hashtags For Your Business By creating your own hashtag, you...

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Reaching Out To The Mass Using Various Mediums

Posted in Social Media

There are so many different ways to stay connected with our target market that finding the best way to communicate with prospects effectively can be a challenge. Due to the complexity of multiple communication preferences (social media, direct mail, advertising), identifying and engaging prospects and customers personally, is your best opportunity for cutting through the clutter. There are so many different ways to communicate to your target audience. If you are only using one method of communication to your customers, you are not reaching your entire customer base. It seems that mobile marketing and social media marketing are quickly becoming the channel of choice for marketing. There is a trend of e-mails slowly declining in favor of social media and mobile messaging. Most of these platforms orchestrate an entire marketing campaign and allow business owners and decision makers who have little time, staff, or knowledge to compose marketing campaigns that are as sophisticated as some of the campaigns major corporations use. The best part of using a tool to integrate many different modes of communication is effective customer management. By having clear insight into what has been communicated and to whom, you stand a much better chance of enriching your dialog with customers and even prospects. Using platforms that integrate...

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