Social Media

Talking About Facebook

Posted in Social Media

Everywhere you turn someone is talking about Facebook. Individuals, companies, organisations, just about everybody has a Facebook account or fan page. From a marketing perspective, Facebook has always fascinated marketers; it’s all about the community. People like to feel like they belong. When you belong to a group, Like a page, or follow someone, it has meaning. Many people like to judge their worth by the number of Facebook fans they have or number of Likes they receive to their pages. This seems to be a good metric. After all, the more fans or likes you have the more popular you are. Well, the fascination with Facebook is here to stay and there are a few ways to use Facebook to your advantage: 1.  Create a Fan Page.  Start with the creation of a fan page.  By developing this virtual real estate, you create a community that allows your prospects, customers, and friends to interact, develop user generated content, and gain access to special offers. 2.  Build Your Community.  Having a fan page is great but the real goal is to build a community. You want people with common interests to interact with one another. The common interest could be you, your company or products. 3.  Create Unique Offers.  You want those who Like your page...

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The Social Media Focus

Posted in Social Media

The social media world is becoming more and more complex every day. It’s not uncommon to be inundated with Tweets, Facebook posts, LinkedIn updates throughout the day. Those who are successful with social media marketing know how to keep focused. But what are the strategies for staying focused? 1. Goals. Write down goals and objectives. Each day, write down the top 3 – 5 things that you must complete to move you in the direction of your goals. Staying focus can be easier when you share the burden. Be open to working with others and holding your team accountable for specific goals and outcomes. 2. Noise.  You don’t have to unplug completely from Twitter, Facebook, LinkedIn, or Pinterest, but you should schedule time each day to login and interact.  When you establish times to engage, you’ll be much less reactive and more in control of your time. 3. Prioritise.  If you’ve created a list of tasks, you’re half way there.  The second step is to prioritize your list.  Start with the tasks that take the least amount of time to complete.  Are there a couple of tasks that you can knock out in a few minutes?  If so, get them done.  You’ll feel a great sense of accomplishment and have a...

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How Squidoo Lenses Can Help With Your Business

Posted in Social Media

Using Squidoo lenses for providing backlinks can generate money for your business. I always thought of Squidoo Lenses primarily as a backlinking tool, I never considered creating one that was geared towards making sales until I discovered that you could use your own affiliate links and that they even have tools that help you do that. My lenses do earn me a couple of bucks a month, but I always thought of that as just extra “gravy” money.   I’ve always loved how Squidoo makes it easy to add videos, pictures and other modules to a lens and you can build a nice looking lens in an hour or two so it’s pretty easy to get something up on the web that you can make money from right away. Personally, I would focus on building each lens around one type of product.  For example, lets say you wanted to promote Desktop Aquariums.  What I would do is find 3 or 4 models of desk aquariums over on Amazon that I wanted to promote. Try to find some that have customer reviews and a high star rating.  Then do the usual keyword research to find some good keywords to focus your lens on.   Write a couple of paragraphs for...

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