Social Media

Using Tumblr For The First Time?

Posted in Social Media

Tumblr lets you share anything. Post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be. You can customize everything, from colors to your theme’s HTML. There is a growing audience of 100 million blogs, so if your thinking about joining Tumblr, this quick guide could help you get started. Before we get started, check out Milkshake-factory’s Tumblr. There are seven different types of content your business can post.  Tumblr uses a visual header whenever users are creating a new post that showcases each different type. We’ll explain each one with some examples and practical business applications. Text Text is the most basic form of content.  Contrary to its name, text posts can contain pictures and other media.  Users with a knowledge of HTML can even add formatting and do a variety of other things to text posts.  Unlike Twitter, there is no maximum character cap. Here is an example of a text post with some pictures.  Text posts most resemble the most traditional form of blogging. Tumblr can be a good blogging tool. Provide information about your products, services, or any new updates for your company. Photo Photo posts are some of the most popular types of posts on Tumblr....

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Getting Up To Speed With Twitter Marketing

Posted in Social Media

As a small business owner, you really need to think about your Twitter strategy. Twitter is a great channel to help with your referrals and conversions, so below we have provided you with a quick guide to maximise on your Twitter strategy. 1.      Choose carefully who to follow on Twitter In the beginning, the temptation to follow just about anyone is going to be strong and you will have to resist it.  Always remember that your incoming stream should stay relevant. So follow people within your industry, people who would be interested in your product or service, essentially your target audience. One of the best ways to do this is to find the time and research the Twitter streams of the people you follow. The site’s Advanced Search function might also be helpful. 2.      Organise the Twitter accounts you follow Manage the people you follow on twitter by categorising them in lists. For example: small business owners, interested in social media, interesed in starting up a business, marketing profiles in Melbourne etc. This helps you keep tract of those topics that you particularly care about. 3.      Don’t think twice about blocking irrelevant accounts Like on Facebook, Twitter offers its registered users the possibility to block other Twitter accounts. One of the...

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Small Business Owners Going Global With Social

Posted in Social Media

Social media provides great opportunities to small business owners on a global level. Any business can choose to register a Facebook or Twitter account and promote their products and services. No matter how large or small your business, the overall goal remains the same: to sell products and to publicise and expand the brand. To achieve this, engagement with your target audiences is essential. In today’s digital era, engagement relies upon a brand’s online presence. LinkedIn is a business community that brings professionals together. It also provides the opportunity to follow other companies and participate in group discussions. Building genuine relationships and sharing knowledge is a great way to make new connections and nurture your relationships. Companies attending exhibitions often use the group discussions feature to share their products and services, generating an interest in the product before, during and after the show. During the exhibition business cards are traded, and later connected on LinkedIn. A large portion of any customer base are likely to be Twitter users, who could choose to follow your brand. Businesses can use the hashtag (#) to keep their products trending and create a buzz around their brands. Outreaching new customers has to be a primary business objective, ensuring you leave the exhibition with more connections that...

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How Small Business Owners Manage Their Blogs

Posted in Social Media

Bloggers have a proven impact on consumer spending. Blogs are the third most important digital service when it comes to influencing a purchase and yet much of this remains untapped because of the poor approach most businesses take to blogger outreach. Here’s why you need a long term perspective: 1. Social media is social – relationships count To attract the meaningful attention for business, your brand needs to stand out from the crowd. We all know that relationships count. Relationships are the key to experiencing greater success with your campaigns and while relationships require small but consistent investments, the rewards are manifold. 2. Google likes quality and consistency When a blogger links to your site it tells Google that they think your site is of high quality, benefitting your standing in Google’s page ranking. The immediate benefit of this is that when consumers search for your product both your site and the blog post will appear in a Google search giving consumers a first hand, authentic review influencing their thoughts on your product. These benefits are amplified when you work with a blogger, and they link to you, more than once. 3. Readers respond to authenticity We need to move past a one click wonder approach to blogger outreach and stop asking who the “top bloggers” are. When you...

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Using LinkedIn For Lead Generation

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Have you started to use LinkedIn for lead generation? if not, you’re missing out on a great way to drum up business. Below are some great tips on how you can easily use LinkedIn to generate quality leads for your small business. Tip 1. Creating a captivating LinkedIn company page LinkedIn allows you to build a company page which showcases who you are and what your business is about. You can use your page to explain your brand and build a brand narrative to be proud of. You can also post status updates and share content that’s valuable to your prospects. Tip 2. Use recommendations to build your credibility Testimonials are some of the most powerful aspects to build credibility. You can get recommendations not just for yourself but also for all of your products or solutions. Tip 3. Taking advantage of the “Who Viewed Your Profile” feature You might have noticed that LinkedIn shares notifications with you when someone “has viewed your profile”. Tip 4. Taking part in groups Playing an active role in groups can be a great way to develop quality leads. Some of them have between ten and hundreds of thousands of members who contribute to debate and publish updates. You can tap into this group of highly targeted prospects by posting...

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LinkedIn Startup Tools To Generate Leads

Posted in Social Media

It doesn’t matter if you’re an employee or a business owner, a freelancer or a marketer within a company, LinkedIn is the largest professional network for working people. There are over 200 million active and engaged members on LinkedIn. People typically visit LinkedIn with a purpose to make connections, gain insights about their industry and anything that can help them get smarter. LinkedIn Tools To Help Generate Leads Studies have shown that it takes someone 7 exposures to you before they really start to pay attention, listen and determine whether it makes sense to take the next step. Position yourself as a thought leader. Your main goal is to aim to be consistently visible and valuable. Look where you are building influence with your network and niche. It’s the right thing to do when it comes to attracting leads and people for your business. The smarter you are about marketing, the less people realize you are marketing to them. LinkedIn Today is a great way to quickly find content that is relevant to your target market and be able to share it on LinkedIn. You’ll find out the benefits of using these rich status updates to stay top of mind. It’s really important to keep your LinkedIn profile up-to-date. The more people...

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