Social Media

10 Tips For Startups To Boost Word Of Mouth

Posted in Social Media

The best startups have great brand awareness and customer loyalty. While social media provides the ability to connect with customers, both one on one and on a bigger scale, successfully improving customer loyalty through social media requires a different approach than standard brick and mortar strategies. Nothing replaces world class products and great customer service. But they’re not enough either. Startups, here are 10 tips that will kick your word of mouth marketing via social media to the next level: 1. Make It Easy To Follow You: It’s important that you give customers an easy means to connect with you on different networks. Display your social account icons on your website, and install an easy sharing app for all your content. Also, show your accounts on email signatures, eDMs and anywhere else that your customers are likely to encounter your brand. 2. Make It Easy To Find You Make sure to use your brand name, or as close as possible, on the major networks and list your company name and URL in your social media account descriptions. 3. Reach Out Getting connected with as many customers and contacts as possible is the first step in using social as an effective loyalty tool. 4. Value Is Everything Offer high value...

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Key Elements To Building Startups via Social Media

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Your business and online reputation are judged by your actions and presence on social media sites like Facebook, Twitter, Google+ and countless other social sites sprouting up each day. The key to successfully growing your business is to strengthen customer service, product reviews, lead generation and brand awareness, all of which can be enhanced with social media. Customer Service When it comes to customer service people are impatient and have little tolerance for delays. Setup notification alerts for high priority keywords on Facebook. Monitor your Twitter mentions using a social media management tool like Hootsuite in order to respond quickly with a personal message to keep customers as happy as possible. Product Ratings and Reviews As much as 80% of consumers use the Internet to research products every week. If your business or service isn’t listed high in search engine results or doing well on review sites like Google maps, or Yelp, you could be missing out on a huge opportunity to gain new customers and build loyalty up for your brand. Lead Generation Social media is a great means to generate new leads for your business. In fact, over 33% of marketers have generated leads via Twitter. Share interesting and relevant conent, and people will be more likely to want to...

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How To Get Your Target Audience To Share Your Posts?

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As you add more and more content to your website, blog or even your social networks, you will slowly begin to attract more interested readers. If you really want to rapidly increase your readership you need to use social networks. But if you already have established yourself on social networks, you’re probably thinking why people aren’t tripping over themselves to share your content? These five elements can help you to get your target audience to share your content. 1. Work On Your Timing The only way you can know when your followers are most active is by monitoring your social media activity. For example, generally Twitter users are most active between 7am and 11pm. The weekends generally have the highest rates of retweets. However, that doesn’t necessarily mean that you should focus on weekend Tweeting. If your target audience is using Twitter weekdays during normal business hours, that should be your peak activity times. But remember that when possible, your blog posts should be published and initially shared at the most optimum time possible. 2. Invest Time In Your Headlines Nothing is more important than the headline of your post. Often, that is the only part of your post that is seen or read. Take some time to develop killer headlines...

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Understanding The Basics With Twitter Paid Advertising

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Small businesses essentially have two options with Twitter Paid Advertising: 1.) Promoted Tweets – This is where Twitter either automatically selects your most engaging tweets or you can select them yourself manually and they will display them at the top of your follower’s timelines for them to see. You set the budget for how much you are willing to spend per day and also a range for how much you are willing to spend per “click.” You are then charged each time a user clicks (Re-Tweets, Favorites, Replies or clicks to your profile). Twitter also allows you to limit your promoted tweets to certain geographical regions of your choice. 2.) Promoted Accounts – This feature is used in order to increase your follower count. Twitter will display your account prominently in the “Who to Follow” section to users that would most likely be interested in your account. Once again you can limit to what geographical areas you want to target and you only pay once a user follows you. There are definitely some benefits to Twitter paid advertising that jumped out at me. The ability through both paid choices to target locally is terrific. As I am a Melbourne based Marketing Solutions business and I want to get the word out...

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Strong Social Media Presence (Infographic)

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Social Media is becoming increasingly important on many fronts and can be a great too for growing your small business online. Search engines are incorporating Social Media signals into their search results, meaning that users of social media have an edge over non-social-media-users in getting found online. Social media also allows for community building which can turn your customers into digital advocates. Social media allows for discovery, in such any given blog post,  Tweet, or LinkedIn share could find it’s way in front of a new potential client who otherwise would have never heard about you. Add Social Media Marketing to your efforts and measure its impact on the growth of your business. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

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Grow Your Small Business Using LinkedIn

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Understanding a few simple strategies on LinkedIn, you can make your business become a smarter and more effective business which can really boost your results over time. Strategy 1: Refresh Your LinkedIn Profile Your LinkedIn profile should not be static, you will need to update this regularly. Keep your profile fresh, relevant and interesting. Each time you update your profile, the update is shared to your network as long as you have the feature enabled in your settings. Keep your LinkedIn profile image current and update your headline with relevant keywords and phrases. If you update your primary profile headline every few months, you will find that your profile views will jump. Keep an eye on the number of times your profile has been viewed, as well as how many times you appear in LinkedIn searches. Review your profile stats frequently from the sidebar of your homepage. The more people who view your profile, the more likely a percentage of those visitors will click through to your website or blog and learn more about you! Strategy 2: Build A Wide Network One of the best ways to get found on LinkedIn is to build up your network of connections. LinkedIn does value both the depth and breadth of a member’s network, especially when...

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