Social Media

Fix Your Low Facebook Conversions

Posted in Social Media

You have established a Facebook page for your small business and now want to lure people over to your website, but your struggling. These tips could help increase your conversions. 1.     Brand Identity If there’s no stylistic connection between a company’s Facebook page and its main website, visitors may not trust that the page is legit. Keep branding consistent across all channels, so that visitors know exactly where they’re going and whom they’re dealing with. 2.    Great Visuals A successful Facebook page must have concise, engaging text that’s relevant to both the brand and the fans interests. Crisp, eye-catching visuals such as photos, videos, illustrations that clearly speak to visitors will draw them. 3.     Great Content If fans stop by more than once only to find the same old Facebook page, they might assume the page is outdated or worse, abandoned. It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. Keep to a consistent schedule with fresh content and ever-improving offers, and be sure to test what works with your audience. 4.     Different Visitors All fans are not alike so why treat them all the same? With the right tools, marketers can compile profiles using Facebook data authorized...

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Engaging With My Twitter Followers

Posted in Social Media

Twitter is the best listening tool among us. Twitter allows our brands to hear exactly what its market is saying. Followers only have a short breath to say what they mean. With only 140 characters to spare, followers are going to use them wisely, and in response so should brands. We can use Twitter to spark up engagement between our brand and customer. Twitter is about speed. If you are not timely on Twitter then it will be noted by followers. Remember though, do not sacrifice content and accuracy of responses just to be fast. In one click of a button, a follower can go from being a regular Joe to a brand ambassador using the the almighty RT!. This application is powerful and builds a heck of a dedicated fan base. Twitter enables a much more personal type of connection. It’s as if we are texting back and forth with the brand or even a celebrity. There’s no point in connecting if you are not going to talk! Twitter allows followers to carry snappy conversations in real time, while also bringing others into the mix. The next time you are cruising through your Twitterverse, visit Milkshake-factory @milkshakefactor. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

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How Do I Make Twitter A Success?

Posted in Social Media

Social Media continues to see substantial growth among companies. Twitter and the other social media tools such as Facebook are serious business resources, they are not a passing fad as some critics believe. Businesses are now realising the need for a Twitter page can be used to provide useful information linking back to their business (link-back strategy). Keeping Twitter up-to-date is simple and can be a great tool for keeping your brand in front of its audience. The following are 5 easy tips that can help you use Twitter successfully. Use A Simple Handle. Milkshake-factory use @milkshakefactor. Use Your Business Logo For Your Profile. There are several programs that can be used to size your logo correctly such as Photoshop or even a web application such as Pixlr. Include Your Business URL. If a user is viewing your Twitter page, there is no better way to drive them to your website than by featuring your business’ URL on your Twitter profile. This link will also provide another link back to your website for increasing your Google search ranking. Update You Twitter Bio. Tell people who you are and what your business does. The description should briefly answer these questions and can use @mentions of key people at the business. Connect & Engage. Companies often send out Twitter updates and don’t build connections....

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Free Instagram Measuring Tools

Posted in Social Media

There are a few free Instagram analytics tools available for your small business. Unlike Facebook Insights, these Instagram Analytics are great for you to use now. 1.  Statigr.am  Statigram is one of the first and best browser-based apps to provide you with stats for your Instagram account when you are signed in.  It also provides a Viewer where you can see all of the people you are Following newest photos in one place. You can even create groups to filter the results if you want. 2.  Followers+ for Instagram  The best iOS app and most fully featured. Free to download for your iPhone or Ipad with a couple of great add-ons available for in-app purchase. The Engagement pack helps you to determine who are your best and worst followers based upon number of comments or “Likes” given.  The Insights Pack provides metrics such as “Friends Posting Near” or “Far From Me”, longtime users vs. “newbies”, and “Secret Admirers” who leave you the most Likes and comments but fail to follow you. 3.  SimplyMeasured SimplyMeasured web-based app offers a free Instagram user report. All they ask in return is for you to send a one-time tweet about the report they offer. The report provides some engagement metrics such as total Instagram and Facebook...

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New Social Media Channels For 2013

Posted in Social Media

The below social media channels are set to explode in 2013. These are some of the names in social media networking that you will be familiar with due to their global popularity. If you’re looking to branch out or head down the river of alternative social media, check out the below channels: 1. Tumblr Tumblr is a blogging service that combines some of the most popular features of Twitter, Pinterest and other blogging sites such as LiveJournal.  Easy to sign up for and simple to use, Tumblr offers users the ability to “follow” other Tumblr users in a manner not dissimilar to Twitter and to “reblog” posts by other users in a similar way to Twitter’s retweeting or Pinterest’s repinning. 2. Goodreads Goodreads is the largest site for readers and book recommendations in the world. The site allows you to build a virtual book shelf of books that you have read, are reading or wish to read in the future and see reviews of these books or contribute your own.  It’s a great way to keep track of the books you’ve enjoyed and share these with friends, as well as seeking recommendations for new books to read. 3. Last.fm Last.fm lets you effortlessly keep a record of what you listen to* from any player. Based on your taste,...

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Increase Your Facebook Engagement

Posted in Social Media

Small business owners need to factor Facebook engagement. Facebook applies an algorithm called Edgerank in which it prevents you from seeing every update from every friend and every page you like, in order not to “overwhelm” you.  This algorithm can prove difficult for marketers in that all your posts aren’t seen by all your Fans. For example, if your Facebook page has 200 fans, and you post something on your page, only a handfull will see this post. Facebook allows users to choose to be notified when a Facebook Page posts an update, the problem is that average user doesn’t know about this function. Notify your fans to change their settings to the below: It’s also worth posting more then once at different times of the day to make sure a high amount of your fans see it. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

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