Social Media

Small Business Tips On Advertising On Twitter

Posted in Social Media

Twitter is the micro-blogging site, with over 175 million outgoing Tweets daily. Millions of individuals utilise their Twitter handles to voice their opinions amongst their followers in brief bursts of information.  Tweets are limited by 140 characters and can vary in content about their lives, recent news or just random thoughts. Tweets can be amplified by adding hashtags (#), making specific terms searchable in Twitter’s search bar for more avid users looking for targeted content.  Here’s an example: When a hashtag is used often by thousands of active Twitter users in a short period of time, it’s considered a “Trending” topic.  In other words, that hashtag such as #SEO will show up on the Twitter homepage on the left-hand side of the page for all users to see. Businesses can purchase a top spot on that list for a day; pricing can fluctuate based on availability and timing. This is know as Promoted Trends. Promoted Tweets allows users to promote specific tweets that are prominently displayed to current followers and those with similar interests. To elaborate, if someone types in “Lonely Planet” in the Twitter search bar, a Promoted Tweet from Lonely Planet is aggregated at the top of the feed. Users choose how much they want to spend daily and Twitter...

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Measuring Social Media ROI

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As a marketing manager, we tend to determine campaign success based on ROI. But it seems preposterous to suggest that we put time and money into social media and cannot measure the return on investment (ROI). Some experts believe that discovering social media ROI is an impossibility because it relies on too many intangibles, such as “Likes” and “followers.” However we can estimate campaign success by incorporating reach, time and trust, sentiment, goals, and data. Total Reach You need to determine how many people you could potentially connect with on social media. In effect, this equates to the number of Facebook fans and Twitter followers you have. Your content reach is limited only to the amount of friends and followers that people who engage with your brand have. For example, if you have 500 followers on Facebook and Twitter and they have a combined total of 10,000 followers, then your content reach is 10,500. Likes, Shares, And Retweets Every single comment, photo, video or post takes a few seconds for a user to digest. It is estimated that the average “like” on Facebook takes 7 seconds per person while close friends of this person will take an average of 5 seconds to digest that “like.” Also, look at how...

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Pinterest For Small Business Ideas

Posted in Social Media

We know how successful Pinterest was in 2012, but what is to come of Pinterest in 2013? Will this platform continue to drive traffic to our website? Below are a few key pointers that you can utilise in 2013 to help drive traffic to your website using the Pinterest platform: Continue to keep your images eye-catching and topic related image. Use descriptive captions on all your images. Create pin boards that relate to your content. Use your main blog categories as a guide for board creation. Find other users that pin similar content and invite them to pin to your board. Repin topical content from other users to the boards you pin your content to. Blog about Pinterest. Users of new social networks like to read about and share news about that network. Give it time! It takes time to find the right Pinterest marketing strategy for your website. Visit Milkshake-factory on Pinterest. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

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Instagram For Small Business

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Give your small business extra visibility by engaging with Instagram. Instagram is a free mobile photo-sharing app with over 80 million users using the service. Recently acquired by Facebook, the app continues to make changes. Social media management platform HootSuite also recently announced the addition of Instagram to its app directory. This gives HootSuite users access to almost all of Instagram’s features, which include searching, viewing and liking content, adding comments and sharing photos to other social platforms. So, how can Instagram help your small business brand? 1. Show Your Products Everyone loves to browse products, so let your followers do some mobile window-shopping! Show off a collection of the products you offer, share a photo of a new or lesser-known product or zoom in on a product and engage your Instagram followers by asking them to guess what it is. Or, if you are a service oriented business show off some of the equipment and supplies that play a role in the services you provide. 2. Show How It’s Made Let followers in on the origins of their favorite products with snapshots taken at various points in the manufacturing process. If that process is a long one, you might consider making it a multi-part post that follows the process from planning to production to delivery. If your business provides a...

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Stay On Top Of Social Media Measuring Tools

Posted in Social Media

Measuring social media can help to monitor and track your social media activity to ensure it’s working for you or you’re reaching your targets. The list presented below is intended as a guide, there is no one size fits all, but please do experiment to see how your social media activity is performing overall. 1. Social Mention Social Mention is a useful real-time search engine, where you can receive email alerts every time there’s a new piece of content across social media that contains your keyword. 2. Klout Klout is certainly getting a lot of attention at the moment, I would advise you to use this tool as a way to benchmark against your competitors. Klout will present you with a Klout score that takes into account your true reach (how big your audience is), amplification (how likely people are to interact with your content) and network (how influential your community is). 3. Hootsuite Hootsuite is a great tool for monitoring social media, particularly if you have a larger amount of people using the same profiles. The site analytics offered through the site allow you to see profiles for different sites, making it an efficient way to monitor your activity. 4. Backtype Backtype is an interesting social media measurement tool, that is helping...

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