Social Media

Social Media Monitoring & Measuring

Posted in Social Media

  Knowing your social media marketing goals and finding the right tools to attain it is not enough. You also need to know whether your campaign is working or not. Below are a few pointers to get you started: 1. Know Your Objectives Every social media campaign must have goals and objectives. Do you want to get alerts on what other people are saying about you or your brand? Perhaps you want to know what your potential market needs or want to know. Or it can be as simple as finding anyone that will mention your chosen keyword so you can join in with the conversation. 2. Social Media Messages Social media messages could help when focusing on what’s important. If you have a big business with a handful of known products, you can categorize your SMM campaign based on it or by type of messages that you want to track. 3. Social Media Monitoring Since there a lot of social media networks available, monitoring each of them can be daunting. That’s why you need to know which platform to monitor. Find the ones that brings the most exposure for your brand, as well as where majority of your existing and potential market at hanging out in the digital...

Learn More

Mistakes To Avoid On Twitter

Posted in Social Media

1. The Difference Between MT vs RT If you’re just looking to ReTweet (RT) and have enough room to send it as is, then let that RT fly out into the Twittersphere. However, if you are up against 140 characters and need to modify any of the original message, preface it as MT (Modified Tweet.) If you are adding your own copy before the RT, then don’t worry about adjusting it to an MT. 2. Mentions Sometimes you may want to lead off a tweet with a mention (i.e., @TwitterHandle). But did you know that if you lead a tweet with a mention, only those who follow both you AND the one you mention will see the tweet? Placing a period before the mention is the norm for overcoming this obstacle, but any character will suffice. 3. Twitter Ratio Some accounts aren’t compatible and don’t make sense to follow back. This is the only legitimate excuse for a no follow. One excuse for a no follow that shouldn’t be tolerated is the quest for the coveted Twitter ratio. The Twitter Ratio is the concept of having more followers than you follow. This pretense defeats the whole purpose of Twitter. If an account goal is to achieve a ratio of 1:2 then...

Learn More

Getting The Most Out Of Twitter

Posted in Social Media

There are many ways you can greatly enhance the value of your Twitter search results. Below are examples in how to get the most out of your Twitter account: “Quotation Marks” Placing quotation marks around your search returns results containing the exact phrase within. For example, “small business ideas” will yield results containing the exact term “small business ideas”. OR Using the word OR between search terms produces results containing your first search term, or your second search term, or both. For example, complete marketing OR marketing solutions, will yield results containing the words complete marketing OR marketing solutions OR complete marketing solutions. Dash (-) A search term with a dash that you do not want to show up in your results. For example, milkshake –factory, will yield results for the word ‘milkshake’, but not ‘factory’. Use the dash to eliminate commonly associated words from any searches to really focus results. near:“location” Use this search operator following your desired keywords to limit results to those generated by people in the specified location. For example, social media marketing near:“Melbourne”, will yield results for social media marketing from users in Melbourne. As you know, Twitter is a pretty massive social media network, which means people are tweeting about all sorts of different things, from all...

Learn More

Running Photo Competitions On Instagram

Posted in Social Media

Instagram is a great tool to launch photo competitions. With over 100 million people that have Instagram installed on their mobile devices, it’s never been easier to engage your audience in participative campaigns; however, maximising the return on your campaign efforts requires you to think through and plan your execution to create value for your brand as well as your audience. Photo competitions are a great way to engage your target audience and create a memorable experience for your fans. However, maximizing engagement and growing your audience requires some planning. Before you launch your photo competition on Instagram, take into consideration the following and you’ll be better prepared to run a successful campaign: 1. Choose The Right Hashtag Your fans need a way to submit photos and picking the right Instagram hashtag to promote as part of your contest is critical. When selecting your competition hashtag, you need to consider whether the hashtag is simple to remember and can be brandable? While you can’t really ‘own’ a hashtag on Instagram, or any social network for that matter, take some time to choose a hashtag that is not likely to be used by anyone else. Just remember that you’re asking your fans to type it into their mobile devices each time they...

Learn More

Get The Holiday Spirit Into Your Social Media Campaigns

Posted in Social Media

This holiday season, consumers are bound to spend more time online looking for gift ideas. So if you’re selling products or services that can serve as great gifts, now is the time to promote them. And what better way to do that than to use social media? Below you will find a few ideas that can help you do just that: 1. Change Your Cover Photos One great way to get your Social Media visitors into a holiday mood is change up your Facebook, Google+ and Twitter cover images to reflect the season. It’s also a proactive way to show off your personality and to demonstrate your efforts to stay relevant to the season. 2. Create A Holiday Board On Pinterest If you’re on Pinterest, make the most of the beauty of the season and start pinning fun holiday images. Did you set up a Christmas tree at home or at the office? Pin it! Is there a snow man outside your window? Snap a photo and add it to your holiday board. Keeping up with the holiday pins increases your chances of getting noticed on Pinterest, as people will most likely be searching for holiday-themed images. 3. Offer Gift Certificates Small businesses can increase sales by making it easy for their...

Learn More

Stats Affecting Our Social Media Strategy

Posted in Social Media

95% of all Facebook wall posts are NOT answered by brands.  That’s an overwhelming amount of brands who aren’t responding to Facebook posts. WHY? The lesson here is that if you are going to open a Facebook Page, spend some time to answer your posts. It provides an opportunity to create meaningful relationships with customers and prospects. For example, American Airlines quickly jumps in to solve a customer issue, while one of their competitors fails to solve similar issues posted on their wall. American Airlines is displaying a much stronger commitment to customer service. Pinterest is projected to account for 40% of social media driven  purchases. If social commerce is a goal for your company, make sure you have an active Pinterest presence. Partly due to its status as a ‘peer recommendation’ platform, Pinterest has consistently driven strong referral traffic for brands that leads to sales. For example: British clothing and accessory store Bottica has seen sales jump 10% since integrating Pinterest across their website. Even more exciting, Pinterest users are spending more than double than those who are referred from Facebook, to the tune of $105 more per average sale. Buyers referred from Pinterest are 10% more likely to buy something and spend an average of 10% more than visitors from...

Learn More
Page 6 of 15« First...45678...Last »