Social Media

Social Media Strategies That Failed

Posted in Social Media

Social media engagement is the pinnacle of online success, particularly with AuthorRank now on the rise. Engaging with your online audience means you have fans, not customers. And it means that you have a passionate, core audience that will basically do your marketing for you. There is no easy-to-follow instructions or user guide for Digital Marketers to follow to ensure social media success. But there are warning signs or alerts that you should stay clear of when implementing your strategy: 1. Cut Through The Noise The first warning sign comes from your posting schedule. You will notice here if you are being reactive instead of proactive. Be sure you’re not just telling people what you’re up to, or what sale you have going on, but more so you’re following a publishing schedule that increases attention and awareness, and improves retention. For example, say you wanted to drive social media sales, your goal is work towards milestones, like promotions and competitions, that will build engagement and cut through the noise. Then when it comes time to promote your latest sales and deals, you’ll have an audience that’s interested in hearing what you have to say. 2. Strategy Management Engaging in the conversation is great for building rapport, but it won’t scale your growth. A good social media strategy...

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What Is The Difference Between Pinterest & Instagram?

Posted in Social Media

Think of Pinterest as a tour of an amazing museum, and Instagram as your tour guide. In order to maximize your chances of user engagement, brand awareness and market feedback, it’s imperative to understand what messages and images should be broadcasted on both Pinterest and Instagram. These five methods should be considered when planning to post on both: 1. Quality Images. Choose your best images and pin these to your board on Pinterest and let them be shared, or repinned, by your followers and your followers’ followers. Use a free Web browser-based tool like Pixlr to spruce up your images and increase your chances of being repined. 2. Quotes On Images. Users flock to Pinterest for inspiration on certain topics such as weddings, fitness etc. Encourage your fans to reach goals that are relevant to your brand by creating a quote in an image. Instagram is about telling stories and revealing an unknown side of something. Will an inspirational quote do that? Not so much — so keep these to use solely on Pinterest. 3. Office Photos. Did some enthusiastic co-worker take tons of pictures of your last office party or retreat? Add these to Instagram if they are not incriminating. Remember, Instagram is the tour guide, not the gallery (Pinterest). 4. Comments.  Instagram is currently much more of a...

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Small Business Instagram Tips

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Attention small business owners, below are tips that you should consider on Instagram: 1. Understand what Instagram can do for your small business. Use Instagram to show that softer side of your business. When you apply Instagram filters and other effects to your photos, it instantly gives your images a softer side to your business. 2. Make your profile photo stand out. Although Instagram is primarily a mobile platform, each user now has a Web profile. Choose your image wisely. But before promoting you profile, remember to add an official Instagram badge to your Website and email newsletters. 3. Upload and filter existing photos. The current Web profile features a gallery of seven user photos. If you don’t feel motivated to go out and shoot seven photos, scroll through the photos you already have on your phone. Upload relevant ones to Instagram, add  filters, and share them with your new visitors. Once you begin to snap photos, be sure click the options that allow you to send your images directly to Facebook, Twitter, Tumblr, or your other existing social channels. 4. Connect anywhere. Use a tool like Shortstack to create an Instagram tab on your Facebook page. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

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Viral Marketing Tactics For Small Businesses

Posted in Social Media

Ever wondered how some videos or campaigns become so popular? The below tips should give you some insights into how exactly viral videos and social media campaigns go viral and how you as a small business owner can create a viral marketing campaign. Tip 1. Create compelling content. If something is compelling enough, people will share it. Creating compelling content starts with understanding what compels your audience in the first place. Get to know your target audience, what triggers their emotions? Tip 2. Keep your content simple. Tip 3. Use eye-catching subject lines where applicable. Tip 4. Enable simple buttons with recognizable icons of social media. Tip 5. If you ever do an Infographic make sure you add a Pinterest button. Tip 6. Facebook drives more traffic than any other social network, be smart in what you publish. Tip 7. Understand how and what tools your target audience use to communicate your story. For instance Emails aren’t regularly used as a channel by teens, whereas Facebook and Twitter are regularly used as a communication channel. Tip 8. Be mobile friendly, try to keep images at low kb download. Tip 9. Be prepared for the traffic, ensure you have secured your infrastructure Tip 10. Interview key people within your industry. Tip 11. Target specific bloggers specifically. You can use tools...

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Finding The Right Time To Post

Posted in Social Media

Maximise your reach potential and grow your online audience by looking for better results from your social media strategy and finding the right time to post onto your social network platforms. Twitter and Facebook have a corresponding pattern of usage. If you want your tweets or posts to receive the maximum amount of impressions, it is recommended by almost every social media expert to publish them between 1 p.m. to 3 p.m. EST, Monday through Thursday. Tumblr, has a very different age demographic, which means it has a different posting strategy. It is recommended that you schedule your posts around that of a high school or university student’s schedule, as this is the age demographic of users on Tumblr. To maximize your impact, you should try your best to post mainly at night between 7 p.m. and 10 p.m. EST on Monday through Thursday. It is most certainly worth saving your best content for these times. Posting content when no one is on Tumblr is a waste of your time, and perhaps even a waste of a potentially viral post. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

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Instagram For Small Business Growth

Posted in Social Media

Instagram is one of the most popular photo-sharing facilities for individuals and businesses. Businesses are able to express their brand and company visually, which can often be much more powerful. Sharing information in an image form means your followers can view them quickly, easily and also share it quickly and easily too. To begin, you’ll need to install Instagram’s free app on your mobile device. Once you’ve done that, register a new account for your business. From there, you’ll be able to upload company photos and use a variety of filter effects to enhance the images you select. Instagram has recently introduced “Profiles on the Web,” and they’re a dynamite way to show off your brand as well as the photos you share on the platform. These new profiles are slick indeed, and they come, complete with a rotating carousel of your company’s most recently shared pics located directly above your profile picture and company bio. Below is an example of a business profile:   When you set up your profile and create a web page for your account, you open the door to a fantastic tool for growth. You can add a “Follow Me on Instagram” button to your company website or to your other social media accounts and...

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