Social Media

Avoiding Social Media Blunders

Posted in Social Media

Social media can be great for your small business, however when used inappropriately, social media can be quite dangerous potentially it can ruin reputations. Listed below are elements that can destroy reputations and tips to assist in getting out of the sticky situations: 1. Avoid Posting Irrelevant Comments An irrelevant post is anything that lacks your unique personality or simply does not interest your target audience. Giving a fresh perspective on an old topic, possibly incorporate humor with every post. 2. Disrespecting Others Social media is not the place to work out your problems with people. Unfortunately, the higher you climb in social media, the more people will want to throw stones at you. Address the issue privately, dont delete the comment, simply post that the issue will be resolved offline. 3. Not Replying To Comments Actively monitoring comments and questions on every post can be time consuming, but even posting one follow-up comment per post can show you care and that you’re engaged. 4. Failing To Promote Others When it comes to building your business and developing a powerful network, you’ll want to develop a reputation as someone who highlights others. Not only does this give credit where credit is due, it also communicates that you’re secure with your success...

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How To Get Twitter Verified Tick Badge?

Posted in Social Media

We’ve all seen the Twitter tick verified logo on Twitter profiles, but what does this logo really mean to small businesses? People want to prove their accounts belong to them, especially as fake and impostor profile accounts keep popping up. But just who gets verified by Twitter and how? Who Can Get Verified? Twitter only gives the blue verified tick badge to highly sought celebrities and public figures or those at risk of impersonation, to establish authenticity of identities. Currently, general users cannot get Twitter verified. And the verification process is unknown. There is nothing to suggest that Twitter will ever verify accounts for the general public. There Must Be Another Way, Surely? What is needed is a way for users to be able to prove their own identities and social profiles on all the social networks. If you think you meet the criteria for verification and have not yet received a badge, please be patient with Twitter. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

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Your Business Needs Social Media Listening Tools

Posted in Social Media

What your small business needs is a good social media management system. Listening to online social mentions about your business should be part of your day. Here are a few reasons why you should monitor your brand online: Discover early warning signs of negative or false information that can trigger a crisis, if left unattended. Identify your key critics and watchdogs; key influencers and advocates. Identify which social media channels best suit your organizational culture, and which ones your stakeholders frequent. Follow your competitors and discover what is engaging and trending in your sector. Uncover ethical blind spots your organization may have. Depending on what you want to monitor, below are some examples of social media management systems. 1. Hootsuite The free version of HootSuite allows you have the ability to manage a total of five accounts  from Twitter, Facebook, LinkedIn, Foursquare, Ping, WordPress, MySpace, or Google Pages. You are allowed one admin to control those accounts. But when it comes to monitoring, you have the ability to stream search terms, hashtag feeds, and Twitter lists as well. You can monitor up to ten streams per tab and have 20 tabs on your free account.   2. Google Alerts Set up Google Alerts for a daily delivery of feeds to...

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How Does My Business Benefit From Infographs

Posted in Social Media

What Are Infographs? Infographs are graphics that contain information to portray the message across to the targeted audience. What Do Infographs Do? In content marketing, the articles written are a way to capture the audience. Infographs can also do this by presenting design and graphics. Sometimes, articles are hard to understand, and writers will use infographs to tie the ideas of the content together. Infographs also contain stand-alone content. Their entire purpose is to share a snippet of information that is seen and not read. The idea is to make data visual, and in doing so, the work of marketing becomes graphic in nature. Are Infographs Effective? Infographs are not very effective with consumers but work really well with educated audiences because those readers typical scan articles for facts. What Are The Alternatives? Datagraphics or pictographs can all be used to support either a pictograph or content marketing. Think about how these units might be used to enhance social media campaigns. If we consider the top social media sites than it becomes easier to see how effective infographs can be to marketing campaigns. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com complete marketing solutions for a FREE no obligation quote....

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Top 5 Companies In The Digital Space

Posted in Social Media

  1. Coca Cola You may have heard about Coca Cola’s new “Content 2020”, where the global giant is seriously focusing on the power of content marketing, which aims to double the company’s sales by the year 2020 through the use of effective content marketing campaigns. Content marketing is the way of the future, but it must be managed appropriately to be effective. For more details on how Coca Cola has progressed with Content 2020, watch part 1 and part 2.   2. AMEX American Express is leveraging the value provided by industry experts on its Open Forum website. Open Forum is a collaborative website, on which American Express invites guest authors from a variety of sectors to share their business knowledge and wisdom. The result is a content rich mega-site that’s popular with the search engines – all created without American Express needing to shell out cash to content contributors. Good marketing content draws on a range of user-generated sources to both grow online communities and minimise financial investment.     3. Old Spice Old Spice understands viral marketing, as the meteoric success of the company’s recent “The Man Your Man Could Smell Like” campaign demonstrates. Old Spice is maximising their opportunities on Facebook, making use of customised apps, full-layout featured promotions and frequent, engaging...

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Add Your Business To Local Directories

Posted in Social Media

Many online businesses are already listed on Google Places, Yahoo! Local, DexKnows, YellowPages, and a number of other local business lists. Create a Facebook fan page or group. As people become fans or join the groups, their friends and family will be exposed to your brand. Below are a few tips to take advantage of your listings: 1. Show Photos Publish photos of outside and inside of your store. Show anything that reflects the experience you want your potential customers to have in your business. 2. Populate As Much Information Remember to make a list of all the sites you list your business, as you add more information to local listings and websites, whenever you change your hours or prices, you know exactly where to update the information. Be sure to include contact information, locations, and hours. 3. Show What You Sell Your potential customers are looking for something specific, and they want to know if you can help them or not. Be direct about what you are selling: post a menu, identify brand names and product or service items you offer. If you have testimonials, publish these also. 4. Encourage Reviews Most online listings allow people to rate your business. Know what people are saying about your business,...

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