Social Media

How Do I Optimise Google Places

Posted in Social Media

Google are constantly working on perfecting its algorithm so that people can find what they need without struggling too much with the searching process. Google Places, previously called Google Local Business Center, is a free service that offers business owners a chance to get listed on Google with the help of the location of their business. Google Places offers lots of features that allow business owners to interact with their customers, post immediate updates, and give detailed information about their services in one place. Google Places is a free service, all you need to do is to follow their 12 steps to create the complete listing such as learning the guidelines, adding a description of your business, adding photos, videos, etc. You can’t have multiple business listings, however, you can just list your different locations of business or different services you offer under your one listing. If you live in the US, you can advertise with Google Tags for $25/month. You get a 30-day free trial to advertise on Google and Google maps through Tags. To optimise your Google places, you need to think about keywords people will search. Ensure you update all your titles, URL, tags, and descriptions. If you want to get high rankings, you need a full profile,...

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What Is Instagram And How Can This Help Your Business?

Posted in Social Media

Instagram is one of the most popular photo-sharing facilities. Businesses are able to express their brand and company visually, which can often be much more powerful. Sharing information in an image form means your followers can view them quickly, easily and also share it quickly and easily too. The visual aspect means you can get creative too,  you’re not just limited to words, and there’s no character limit either. Creating an Instagram account for your business or brand is going to give followers a glimpse into your everyday work-culture and brand ethos, which is a perfect marketing technique if those two things are important to you. Don’t commit to it if you don’t have time. This is the golden rule for every company looking into joining any social network. If you don’t have time to post a photo (at least every couple of days) then why are you joining? But if you do have the time, don’t just rehash the same old images I can find on your website. Also steer clear of uploading random quotes. Don’t post 5 photos at once, even if they are really good images. Spread them out… this isn’t Facebook remember, one image will be enough per hour. Also geo tag your photos. Talk to your...

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Social Media Exist Strategy

Posted in Social Media

One of the biggest reasons why many businesses hit the delete button on their social media profile is that they are not seeing a healthy return on their investing and to avoid wasting more of their budget resources.  Regardless of the decision to move on from social media, you’ll need to consider the platform carefully. Whether it’s a blog, community, microsite or social networking account, each will have its own factors to consider. 1. Dead Blogs and Communities Serve Up SEO Benefits If you decide that it doesn’t make sense to sustain your blog, don’t delete it without careful consideration. You may find that much of the content is still valuable and people are coming across it through their online searches and via your SEO efforts. Check your analytics to determine the level of traffic that’s still coming to the blog, as well as where your visitors are coming from (referral traffic) and the search terms they’re using to find your blog or community. Make sure you draft and publish a final post explaining the reason for the termination of the blog or online community and thank your readers/contributors for their participation. Don’t forget to include a link they can click to find your business online, join an affiliate community or a...

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How To Get Even More Facebook Likes

Posted in Social Media

Log in as your page and start finding the conversations you want to be in. Don’t sell down their throats immediately, but take part in what relates you to them. Don’t become a spam bot or someone who would rather scream at the wall than listen to the people around them. If you keep shouting at the same 200 people over and over again they won’t multiply into 400. They will still be 200 with the same message grilled into the back of their brains. They might actually become 199 or 198 if they’ve had enough of your terrible marketing. Go after Twitter to find people more likely to subscribe to your content on Facebook. Twitter search for facebook likes isn’t really a popular concept, but you’ll be able to find people that are already actively talking about your brand or keywords related to it. Join the conversation and introduce the content portal you’ve created via Facebook. Have you been paying attention to the Facebook insights? Clearly you care about Facebook likes, but if you aren’t evaluating what you’re putting out there for your audience than you’re not going to know what works and what doesn’t. Get Visual with Timeline, Milestones, and Events. Take advantage of timeline and be sure to have...

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What Is Pinterest And Can I Make A Profit From It

Posted in Social Media

You want to leverage the power of Pinterest to jump start your product sales. The Pinterest growth explosion really rocked the Internet. Blog posts now feature a “Pin It” button allowing your blog readers to pin your content themselves. Smart phone applications now abound for browsing pin boards on the go. It is truly amazing how fast and far this little website has come in the last year. Pinterest consists of millions of people pinning interesting content to their profile. Each pin must have a picture or video attached to it. Each pin is shared with their followers for their viewing pleasure. Each follower gets the opportunity to “Like” the pin or “Re-Pin” the item to their own profile to share with their network. Your pins also go into a specific category for browsers looking for neat things for their own interests.   Product Listings are the most obvious way to make money with this social pin board. When you upload a pin, you get the opportunity to mark it as a product and enter a sales price. At the top of the main page, the navigation toolbar shows the categories and a “Gifts” option. Clicking the gifts shows price ranges for products. Your product shows in this section for...

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