Website Design & Development

Keeping Small Business Website Design Simple

Posted in Website Design & Development

Less is more. The popularity of simple design is now seen in website design. Outlined below are key simple designs: 1. Grid Based Design Grid based designs are clean. Clients love grid based designs because they project organized content. This may mean less get ups regarding design, but it is an effective reach towards usability. In the end, that is the goal – easy website navigation to turn prospect customers into buyers. 2. Creative Typography Typography is the foundation of a good web design. It is the only design aspect that conveys a message as well. But, there are a few typography blunders to watch out for. First, do not put too much different typography. It is important to maintain consistency in the tone and theme of the website. Keep the different fonts to a few to get a unified look. 3. Whitespace With Bold Color Accents It’s the new design classic, 95% black & white and 5% color. It makes the designer’s job simpler because there is less fuss to be created and more content to be highlighted. The amount of whitespace must be gargantuan to give the website room to breathe. 4. Hierarchy: Direct Attention on The Main Element Websites need an organized hierarchy. What should the...

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5 Easy Tips To Manage Your Website

Posted in Website Design & Development

Small businesses need to be able to communicate their brand values and unique selling points successfully on a great website, and an engaging and easy-to-use website is key this. Here are five tips for creating and maintaining a successful website at an affordable cost: Tip 1. Get your website to reflect your core values As a business you need to identify the company’s core brand values before attempting to design the website. It is vital that these values are reflected in your online presence while at the same time ensuring the website meets the needs of your target audience. Everything you do or say sends a message: what you write and how you interact with clients influences the user, so you need to make sure your website mirrors your brand and its key messages. Tip 2. Use engaging and quirky methods to engage  By introducing more visual media such as video and music, users are more likely to spend longer on the site. Online video is simple and inexpensive to develop yet it is still considered by many as high-tech and so is an easy way to make your website look more professional while gaining an edge on your competitors. Tip 3. Choose the right images that are simple and yet create maximum impact When deciding which images to...

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Starting Your Small Business Online Checklist

Posted in Website Design & Development

Identify your market So you’ve got an idea and a product/service. Now it’s time to start thinking about who you are planning to sell to. This should help you to decide some of the fundamentals for your website, such as the localisations and designs you will be using. Set realistic budgets This is core to the success of your online business. Good web design and online marketing professionals aren’t cheap and cutting corners with companies offering their services for next to nothing is an accident waiting to happen. Pick the right domain name Getting your domain name right is a very important step, because once you have it you can do a lot of damage by changing it later. You need to ensure that it fits the brand, is easy to spell, as well as avoiding confusing words such as ‘dot’ or ‘dash’. Get your design right Choosing the look and feel of your site can be one of the toughest elements to get right because you need to ensure that usability and functionality aren’t distracted by pretty designs that don’t lead to sales. Search engine optimisation (SEO) Ensuring that your target market can find your site is essential to making your new business work and SEO is core to...

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Small Business Digital Marketing Trends For 2013

Posted in Website Design & Development

Change is happening fast and in many different dimensions. Falling too far behind could ultimately be disastrous. Owners and manager should have an understanding of how social and digital technologies work. Lacking that understanding can be viewed as irresponsible. Manager who don’t see value in pursuing opportunities presented by new technologies, must still be prepared to manage the unavoidable challenges and risks. Small business owners and manager can gain a lot of insight in these upcoming digital marketing trends: Social media platforms may have reached maturity, however there is still significant opportunity with respect to growth. Small social media platform players are emerging, essentially favouring search engines Adoption of technology and application may happen fast in the individual consumer space, but they will eventually reach and spread throughout organizations. New technologies as well applications will continue to be developed and enhanced. There is a convergence among technology movements. Individually, each one of these movements is incredibly powerful. Together, they have the potential to create dramatic transformations. social software, mobile devices and access, cloud and network computing, and data analytics. The Digital Divide is increasingly being defined by lack of knowledge and use rather than lack of access. Professionals at all levels and at all career stages who are socially savvy and digitally...

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Web Browser Compatibility Tips

Posted in Website Design & Development

These days, everyone’s using a different browser to surf the internet. Between popular options like Firefox, Safari, Chrome and Internet Explorer, which make up close to 98% of the internet market share of browsers, and the other little known browsers like Konqueror, there are a multitude of browsers being used to view your small business website, which is why it is important that your website is usable across all major media. Check Your Browser Compatibility On Your Website How does your current website perform in the multitude of browsers that are out there? Why not check for yourself? If you don’t want to install all the major browsers out there on your own personal machine, here are some links to help you out. 1. Adobe Browser Lab Adobe BrowserLab is an online service that helps ensure your web content displays as intended on various browsers. Accurately preview web pages across multiple browsers and operating systems, navigate links, and use diagnostic tools to optimize websites efficiently. 2. Browsershots Makes screenshots of your web design in a lot of different browsers. After you submit your URL, it gives you a url where your screenshots will be loaded up.     So Your Website Is Not Compatible, What Do I Do? So turns out...

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