Website Design & Development

Good Website Design For A New Business

Posted in Website Design & Development

Having a good website design is one of the most important business tools and building a solid and positive web presence is key to your small business survival. In the consumer’s eyes a website is a reflection of the business itself. If your website looks cheap and is difficult to use, consumers will assume that your products or services are too. If you are running an online business or e-commerce, having a poor quality website will almost certainly result in failure. Online businesses also need to keep in mind the quality and functionality of the e-commerce/shopping carts. If your website makes it difficult to purchase items due to poor design and maintenance you will be losing sales and money! The process of purchasing from your website should be as simple as possible. A high quality and clean website is vital to your small business, if you want customers to have a positive perception of your business and products. Website design that is visually appealing will increase customer engagement. An increase in engagement will encourage customers to spend more time on your site leading them to view and process more information about your business. It doesn’t matter how much money you invest in perfecting your product or investing in SEO to drive...

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Best Colours To Use For Blog, Landing Page Or Website Design

Posted in Website Design & Development

What’s your favourite colour? Many believe mine would be purple or blue by looking at my website. But it’s not, it actually black and white. However these are not colours to a graphic designer. How about yourself? Love red? Why not throw a little red over here, or you think yellow looks good next to red? How about a border of yellow around your navigation panel. Unfortunately, paying so little attention to your colour selection does have an affect your business and website. Different colours tend to evoke different feelings subconsciously, it is an emotional and psychological impact. By understanding these colours, you can select the most effective colour scheme for your website. Black Black is a somber colour and people frequently associate it with the dark side or evil. However, it’s also a color that represents authority and intelligence. Consider black when you want to convey the seriousness of something on your website. White White is frequently associated with symbols of purity and cleanliness. In some contexts, the colour white represents new ideas, whiteboards and blanks slates. Red Red is an energy colour and also represents heart pumping blood. Red is also great for attracting people’s attention, but use it sparingly. Imagine being surrounded by red,  your heart will start...

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Recommendations For WordPress Plugins

Posted in Website Design & Development

There are soo many WordPress plugins you can use to assist you with your website, below are a few we have selected based on usability, management, SEO and social elements. Usability W3 Total Cache and WP Super Cache Caching your pages allows your server to serve them much faster. w3 Total Cache has a history of providing great speed and stability, whereas WP Super Cache requires very little customization. Yet Another Related Posts Plugin Display related posts from your blog below each post. Considers titles, content, tags, and categories, and displays more or fewer matches depending on how many match the post well. Management WP-PageNavi Instead of showing last page and next page, WP-PageNavi creates improved page navigation that lets users jump around between pages. CMS Tree Page View This handy plugin allows you to create page hierarchies, where you can drag and drop your pages and add new ones. Editorial Calendar This handy plugin allows you to schedule future posts with drag-and-drop ease, and get a quick overview of what is going to be posted when. SEO All in One SEO Pack The most popular SEO plugin is All in one SEO. Set default meta tags and customize titles and descriptions. SEO Ultimate Similar to All in one SEO, SEO Ultimate...

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How To Improve Site Speed

Posted in Website Design & Development

To learn more about how to improve page load times, below are some simple tips you could consider: Google Webmaster Tools and Firebug Site Performance To test your page speed performance log into Google Webmaster Tools and navigate to your site’s profile, click on “Labs” and then click on “Site Performance.” Alternatively, you could download Firebug from Firefox Ad-ons for more advanced page speed information. Once the add-ons are installed, navigate to the page you want to analyze, open Firebug and then click on “Analyze Performance” under the “Page Speed” tab. Items with a yellow triangle are things that could be improved and the red circles represent items that should be fixed immediately.                     Google Page Speed Service Testing To get a feel for how fast your current site is, as well as how much faster it could be using the Page Speed Service, visit http://www.webpagetest.org/compare, enter your site’s URL and click “Start Test”. The test may take a few minutes to complete, but once it’s done, you should see something like this:         If your site is performing poorly, the following recommendations could assist: Install Caching Plugin If your site is running on WordPress site, use a web site caching plugin to...

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New Facebook For WordPress Plugin

Posted in Website Design & Development

1. How To Set It Up? It’s really simple to setup the Facebook application for your webpage, and it only takes a few minutes. All you need to do is: Log on to your WP website’s Admin Panel Click on ‘Add New’ under ‘Plugins’ Type ‘Facebook’ in the ‘Search’ box  Click ‘Install Now’ Once installation is complete, you will need to click on ‘Activate Plugin’ You will need to insert the generated App ID and Secret into your Facebook plugin to configure it successfully.  2. How Does It Work? The Facebook plugin allows you to post blogs to your timeline on one page or even multiple pages if you have more. You can mention Facebook Friends. This will add the post and message to the Timeline of each friend mentioned. They will also appear in the contents of the post. Include a personal message with the post on your pages and a different one when mentioning friends. You can use Facebook functions like Like, Subscribe and Comment above or below your blog post and even enable a recommendations bar. 3. How Would Your Business Benefit? The plugin allows your business to truly go viral by mentioning friends and getting your content in front of your biggest fans. With this plugin you can aim for a wider distribution...

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Five Tips To Make Your Website More Customer-Focused

Posted in Website Design & Development

The whole process of designing a site and plotting a marketing strategy to drive traffic to it can be difficult. The following are some tips on how to make visitors to your site feel as though they’ve come to the right place. 1. Know Your Customer In order to make web design effective, you need to know who you’re designing for and what they want to do on your website. It’s also important to understand a customer’s motivations for visiting your site in the first place. 2. Structure The structure of a site or the page layers and the simplicity with which a user can navigate through them – plays an important role in how user-friendly the site is. It’s important to know what customers expect. The simplest way of finding out how is simply to ask them. 3. Address Customers A simple way to make your site more customer-oriented is to phrase all of the content – from writing through to video, so that it  addresses the visitor directly, in the first person. Instead of writing about your business’s goals, products and achievements in the third person, phrase your content as though talking to a single friend, using personal pronouns like ‘you’ and ‘we’. This makes your message...

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