Best Practices In Getting Your Content Right

content marketing best practicesAs with any small business, it’s important to create a solid strategy and to employ best practices. We have outlined tips for small businesses to follow content marketing best practices:

1. Clearly define your target audience

Know exactly for whom you’re developing content. Develop specific personas, such as a working mother in her mid-30s who lives in the suburbs — to inspire whatever you create.

2. Optimize with relevant keywords

Start by doing your keyword research. Know which keywords you want your content to be found for in Google searches. Then use those keywords in your content to attract targeted traffic from search engines. For example, if you wanted to be found for the keyword phrase best milkshake drink, you could create a YouTube video on the topic and use the phrase in the video’s title and description.

3. Link your Google+ profile

Anyone who creates online content should have a Google+ profile linked to the site on which they post content. This helps the content rank higher in Google search results.

4. Develop content your audience cares about

To get content ideas, use the Google Adwords Keyword tool to understand what people are searching for. Also, read questions on topics relevant to your business posted on Yahoo Answers and other answer sites.

5. Make your content easy to share

The more that people share your content over social networks, the greater your chances are of attracting new, targeted customers. Always add Facebook Like buttons next to your content, as well as icons for sharing on Twitter, LinkedIn, Google+, Stumble Upon and other social sites.

6. Put a business hook in your content

If you’re not putting some kind of potential hook to future business into your efforts, you’re not content marketing.

7. Make your customer a hero

Develop useful content that will help your target customer solve a problem or answer an important question

8. Create an editorial calendar for content and share it with your sales people

This helps them know when a video, white paper or other piece of content goes live, so they can share it with prospects. You might also get your sales team’s advice in creating an editorial calendar.

9. Repurpose content

You could turn a webinar you recently conducted might into a downloadable PDF whitepaper, or turn portions of it into a podcast series. You might think about expanding a blog post into a YouTube video, and an infographic might serve as the foundation for a blog post.

10. Be timely

When possible, develop content that tackles questions or concerns your customers have right now. Look to see what’s trending in Google News, on Twitter and on other social media for ideas.

11. Track and measure

Use Google Analytics, Facebook engagement data and other information to see how your content performs. Look for new visitors to your site from a particular piece of content you’ve posted elsewhere (such as a YouTube video), the number of page views and leads generated from your content and the volume of social shares, among other metrics.

What Next

At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE consultation.