Content Management Strategies

Content Management, get noticed, the below tips will help you manage your content and increase your rankings online:
  • Ideas: Ideas will sustain a marketing strategy of any kind, and you should bring plenty with you when you start out. Ideas can come from anywhere around you, including the storm itself, and from your audience, like gathering water from a wellspring. Don’t be afraid to be inspired by something your readers and other thought leaders have said.
  • Solutions: If your ideas are not supplemented by solutions, your content strategy will quickly lose energy and coherence. You should be trying to solve a problem for your audience. Make sure to carry plenty of solutions that will keep your content strategy going and help you sustain long enough to be noticed.
  • Planning: You need a detailed map that shows you where you need to go.
  • Metrics: The ability to track and analyze where you are will help you decide where you need to go. You must make course corrections if you travel in the wrong direction, and your metrics help drive your decisions.
  • SEO: Whether you’ve produced a website, written articles and blog posts, videos, or slideshows, your keywords are like a mirror that flashes in front of the search engines, alerting them to your location. The long-tail keywords, titles and descriptions help narrow the focus, the way a whistle helps people find you at close range.
  • Social Media: By generating opportunities for engagement between people, people find your content on Facebook and share it to Twitter, Google Plus, and Pinterest. Your content should have the ability to drive activity that spreads as it generates interest from one person to another, which helps you get noticed in the storm.
  • Research: You need to see the direction of the path ahead, and uncover any pitfalls and obstacles that might trip you up. This means always scanning industry news for trends, and reading into customer and competitor activity. Surveys and studies will also shed light on where your audience is headed, so you can get there, where you can be found.
  • Design: Your website, blog, videos, presentations, newsletters, shopping cart and other materials should be optimized to help you get found. This means a website layout that helps highlight the content, titles, descriptions, images and related tags so that search engines and viewers alike find it attractive and inviting.
  • Technology: Use a good content management system, customer relationship management tool, e-commerce software, social media management, and content collaboration application to help you create, store, publish and share your materials.
  • Support: You need technical support to sustain a powerful content strategy through the inevitable breakdowns that may occur. It’s difficult to know the ins and outs of all the platforms you may need to administer, so having another set of hands is like having the right gauze, splints and blister protection.

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