Customer Development and Business Model Relationship

Startup, milkshake-factory.com, complete marketing solutionsOne of the confusing things to entrepreneurs, investors and educators is the relationship between customer development and business model design and business planning and execution.

When does a new venture focus on customer development and business models? And when do business planning and execution come into play?

First, define your business marketing model (market, customers, features, channels, pricing, Get/Keep/Grow strategy, etc.). Second, develop a strategy and move into execution mode. It’s at this point the business needs an operating plan, financial forecasts and other well-understood management tools. The processes used to organise and implement the business model are Customer Development.

Startups with Customer Development Teams have a “learning and discovery” culture for search. The fear of making a move before the last detail is nailed down in one of the biggest problems existing companies have when they need to learn how to search.

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