Marketing online is vital for your small business. Don’t just sit there watching cob webs gather on your website. Whether you sell products online or have a one-page website, there are many ways to generate more in-store traffic from your online presence. Increase exposure online with these digital marketing tips:
1. Press Release
Create a press release about your brand, products or services. Media outlets all thrive on press releases every day. Ensure your content contains keywords and phrases.
2. Submit Product Feeds
Retailers that sell products online should most definitely be using product feeds to reach a broader audience. A product feed is simply a file generated from the website that lists product details such as photos, descriptions, pricing and even specials. These product feeds can be submitted to shopping comparison websites, search engines and also made available to customers using feed readers.
3. Share Your Knowledge
There are many ways businesses can appear as experts or authority in a their industry. One way is to host classes, seminars or workshops in-store. Internet businesses have known for years that one popular way to share knowledge and gain extra exposure is by writing content for free distribution. Article marketing, as it is known, has the ability to increase awareness of a brand’s presence, online and off.
4. Email Direct Mail
Email Direct Mail (EDM) is key in keeping in touch with the customers you’ve manage to get in your store or on your website. It takes a lot of work to gain a customer. Why let them leave without offering a way to stay in contact?
5. Submit Your Site
Many new website owners submit their site to the major search engines. While this is an important step for marketing online, website owners often overlook all the other directories available. Look for specialised link directories and niche sites to submit your business information and website. Not only will these directories help increase your link popularity, but they can drive highly targeted traffic to your business.
6. Engagement In Social Media Platforms
Social networking sites like Facebook, Twitter, Google+ and LinkedIn may help you sell your products but if that’s where your customers hang out, maybe you should too.
7. Give Something Away
Shoppers love to get something for nothing! Businesses know this and have used freebies and giveaways as marketing tools for decades. Pens with the business name on them at the checkout counter and shopping bags with store logo are so commonplace in a retail store that we may not even see them as marketing items. Unfortunately, these items can actually become quite costly, so not all giveaways must be expensive. A big advantage of marketing online is the opportunity to easily and quickly offer contests, coupon codes, product samples and even valuable content as promotional giveaways.