DIY Small Business SEO

Diner Girl, Milkshake factorySmall business owners can do more damage than good when it comes to Search Engine Optimisation (SEO). Owners need to seek professional advice from Melbourne Marketers or Marketing Consultants when it comes to SEO. Google’s search algorithm is constantly changing, over optimizing your website, too many backlinks with keyword anchor text, lack of diversified backlinks and other tactics can get you in trouble with the search engines if you are not staying on top of it.

One thing to remember is that Google likes sites and content that other people enjoy, find useful and share with others. Here are some tips that can help improve your website’s SEO, without doing any SEO:

1. Incorporate Social Media Share Buttons On Your Site

Social media icons are being taken into account by search algorithms as people share content that’s worthwhile. Having social media buttons allows your online visitors to share your website and its content. You’ll also want to incentivise people to share such as creating a competition to give away a product that will trigger your target audience to share your website URL.

2. Website Content Is King

As a small business owner, your time and money is best spent on generating original, useful content for your site. Try to post a new piece at least once a week, if not three times a week. Google loves fresh, original content.

3. Include Your Keywords In Your Articles And Titles 

Write articles that incorporate your keywords within your article and in the headlines.

4. Be Active On Social Media Sites

Most blogs, magazines and news sites welcome content submissions. Not only can contributing to other sites help generate awareness about your brand, it’s an effective way to getting high quality, non-spammy links back to your site. If you do it right and people like what you write, this can help establish you as an industry expert as well.

Consider hiring a Melbourne marketing expert for all your marketing needs, contact for complete marketing solutions.