Effective Content Curation Tools For Startups

content curationThe content you share reflects your competence and expertise, and reflects how in-touch you are with the industry, thought leaders, influencers, and everyone in between. Sharing good content shows you understand what’s interesting and valuable to your target markets. It will help you increase your followers and establish your credibility. A good content curator has to sift through tons of content, quickly and efficiently, finding what is both relevant and good quality.

There are many tools designed to help startups with content curations and with the right combination of programs and apps, social curation can become a streamlined process that can be as routine as getting ready every morning for work.

It might help to experiment with different tools until you find the right combination that works for you. Not every social media manager works in the same sphere or has the same demands from their target audience.

Here are great tools to get your started:

 1.  Feedly

  • Easy to navigate interface
  • Organizes masses of content in an easy to digest format
  • Seamless sharing with Buffer

Feedly is a news aggregation app, which takes in information from all over the web and displays it in an easy-to-navigate, easy-to-digest, easy-to-share format. Feedly syncs with your Google Reader account, allowing you to add whichever websites and blogs you are following to it. It also makes discovery simple, allowing you to search by keyword, providing a list of relevant blogs and sites with follower counts to help you choose reputable and influential sources.


Flipping through Feedly is a breeze. You can view content by “Today” or “Latest,” allowing you to find the most newsworthy posts, as time is of essence when it comes to content curation. You can also search by topics. Some of mine are: B2B, marketing, advertising, design, inspiration, health, social media, and SEO.


The interface of Feedly is crisp and clean, swift and organized. This is ideal for someone who is blazing through hundreds of pieces of content at a time. They even have an option to view posts in a de-cluttered format, without images so it’s easiest to read quickly. Feedly also works on your mobile device and on desktop computers.


It’s super easy to share content on Feedly, with built-in email, Twitter, Facebook, G+, and Buffer shortcuts, including the options to save article or copy the link. This is part of what makes Feedly such a powerhouse for finding and sharing. Discovering content with Feedly is quick, and then sharing it to Buffer is a cinch. By connecting Feedly to Buffer, Feedly can set up a tweet for Buffer with the title of the article and the shortened link. All you have to do is add hashtags or your insight and send it off.

Similar to Feedly:

2.  Buffer

  • Share content on a predetermined schedule
  • Simplify message creation process
  • Easy to use and clean interface

Buffer is an awesome app for simplifying your social sharing and scheduling messages. Buffer can be linked to your Twitter, Facebook or LinkedIn accounts. It also boasts a simple and clean interface that lends to easy navigation and streamlined work processes.

Buffer allows you to pick a predetermined schedule for tweets, taking the thinking out of scheduled tweets. Once you have set a schedule, you only need to load tweets into Buffer, and they are automatically sent at scheduled times. Loading tweets is simple, whether through Feedly, or using the Buffer interface. Buffer automatically shortens links, so there are no extra link-shortening steps.

Buffer then keeps analytics of how many clicks, favorites, retweets, replies, and the size of the audience.  This gives you a quick overview of the impact your tweets are having, allowing you to see what content is or isn’t popular.

3.  Hootsuite

  • Organize streams of content based on your niche interests
  • Easily retweet and schedule retweets
  • Monitor multiple channels at the same time

Hootsuite is valuable for identifying influencers within specific niches and building relationships with other people who are focused on your topics of interest.

It allows you to identify engaged community members, so you can go beyond pushing content to creating meaningful relationships.  Keep a stream open of all of the most important hashtags you follow, and this helps find newsworthy information that you could have missed.

Similar to Buffer and Hootsuite:

4. Google Alerts

Using Google Alerts enables you to pick up on content with keyword specific alerts.

Similar to Google Alerts:

What Next

You may find that certain platforms work better for you then others.Finding something that fits your content curation style and can keep up with your pace. By using tools such as Feedly, Buffer and Hootsuite, enables you to expand you reach of the web.

At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE consultation.