Twitter is the best listening tool among us. Twitter allows our brands to hear exactly what its market is saying. Followers only have a short breath to say what they mean. With only 140 characters to spare, followers are going to use them wisely, and in response so should brands. We can use Twitter to spark up engagement between our brand and customer.
Twitter is about speed. If you are not timely on Twitter then it will be noted by followers. Remember though, do not sacrifice content and accuracy of responses just to be fast.
In one click of a button, a follower can go from being a regular Joe to a brand ambassador using the the almighty RT!. This application is powerful and builds a heck of a dedicated fan base.
Twitter enables a much more personal type of connection. It’s as if we are texting back and forth with the brand or even a celebrity. There’s no point in connecting if you are not going to talk! Twitter allows followers to carry snappy conversations in real time, while also bringing others into the mix.
The next time you are cruising through your Twitterverse, visit Milkshake-factory @milkshakefactor.