Melbourne Marketers ofter get confused with Facebook’s Like button and believe it acts the same as an “Opt In.” People who have clicked the Like button are thought of as a captive community where customers have opted in to marketing and engagement.
Likes do not represent the actual size of a community or customer base, yet many organizations confuse the overall number with actual audience size. Likes represent potential reach. Likes are a form of social currency and their value goes up and down with each engagement. Focus on delivering higher yields for each Like and as a result, foster greater reciprocity and true social commerce. Focus on the A.R.T. of Engagement, that is Action, Reaction, and Transaction.
Contests, campaigns, gimmicks, while effective in intermittent bursts, are not sustainable nor are they indicative of organic engagement. They generate numbers but not true engagement. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation quote.