Are you keeping up with all the Facebook changes implemented over the past few months? It can be tough as a business owner to keep up with these changes and understand how they affect your business. As an IT and Marketing Consultant in Melbourne, I even find it difficult to keep up, so I have made things easier and have listed the two most important changes that have occurred and how they could affect your business.
1. Facebook Ads Go Mobile!
The first update Facebook has announced is that Facebook ads will now be shown in the mobile newsfeed. For advertisers this will allow you to directly target mobile users with your ads. As part of this new feature release, you will notice when setting up your Facebook ad, there are now 5 different advertising display options that you can choose from:
- All placements – News Feed desktop, right-hand side desktop, News Feed mobile.
- All desktop placements – News Feed desktop, right-hand side desktop.
- News Feed desktop and mobile placements – News Feed desktop and News Feed mobile.
- News Feed desktop placements – News Feed desktop only.
- News Feed mobile placements – News Feed mobile only.
As you can see the 5 placement options allow for improved tracking and return on investment reporting. A quick tip would be to split up your advertising so that you have single campaigns targeting single placements.
2. Promoted Posts – Reach More Users
The second update Facebook has announced is Fan Pages can now promote selected posts to increase the number of users the post reaches. The business application of this promoted post feature will allow Fan Pages to increase the reach of their promotional messages and potentially further convert Fans into long term loyal Australian customers. Facebook has made it extremely simple to promote a post, all you need to do is select the “Promote” button on the selected post, set a budget and then pay using the credit card associated with your Facebook account. Prior to saving you will be shown the estimated reach the promoted post will have so you can estimate the Cost Per Impression investment.
These two changes have extended the paid advertising capabilities of Facebook and will allow businesses to experiment and test the results of investing in Facebook ads. As a business owner and a Facebook Fan Page owner there are endless possibilities of what you can test and measure with these new enhancements. If you are looking for complete marketing solutions ideas or IT contracting Melbourne, contact us for a FREE no obligation quote.