Twitter and Facebook have a corresponding pattern of usage. If you want your tweets or posts to receive the maximum amount of impressions, it is recommended by almost every social media expert to publish them between 1 p.m. to 3 p.m. EST, Monday through Thursday.
Tumblr, has a very different age demographic, which means it has a different posting strategy. It is recommended that you schedule your posts around that of a high school or university student’s schedule, as this is the age demographic of users on Tumblr. To maximize your impact, you should try your best to post mainly at night between 7 p.m. and 10 p.m. EST on Monday through Thursday.
It is most certainly worth saving your best content for these times. Posting content when no one is on Tumblr is a waste of your time, and perhaps even a waste of a potentially viral post.
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