Many small business owners believe that concentrating too much on our content strategy, we risk dragging ourselves one step toward becoming a content generating machine. The fact is every small business owner simply cannot make their brand flourish in the digital world without getting involved in the content marketing process.
Content is the driving force behind all marketing initiatives such as web marketing, outbound marketing, social media marketing, and search marketing. But not all content marketing initiatives or content assets are great for your online presence. Below are a list of content marketing assets that small business owners consider when putting together their content strategy:
Blog Post: Small business owners have long been using blog posts to promote their online presence. Blog posting is still by far the most effective form of online marketing. Ignore it at your peril.
Guest Posting: Guest posting is the most powerful and ethical form of link building and it has managed to survive unscathed after the Penguin and Panda massacre. Get more exposure for your brand with a valuable link back strategy to your content.
Image Marketing: Images are powerful. The rise of Pinterest demonstrates this well. There is no better way to draw attention to your content than a visually attractive image.
Video: Video is the most powerful and the most exciting platform. Conduct an interview, demonstrate something really cool.
Infographic: Infographics are all the rage. They look smart and enable us to present complex ideas via a visually appealing platform. Make one about your brand or about a topic related to your brand. Infographic are often reblogged by other bloggers. They’ll often show their gratitude with a link back to you.
Illustrations: Illustration can present ideas in a visually attractive way. They at elegance and insight to your content.
Ebook: Writing an eBook is extremely time-consuming and it is resource hungry. You have to do extensive research. And, of course, the writing should be high quality.
Memes: Memes are a fun way to connect to your targeted audience. The only hitch is that the memes have to be both inspired and funny.
Testimonial: Endorsements in the form of testimonials are always welcome. Endorse other service providers who have done a great job and, in return, you will get a nice link back from their websites. You can also ask your customers to say something about your services and you can then publish those testimonials on your website.
Case Studies: Make people aware of how you have done a remarkable job helping your clients.
News jacking: Write on recently popular topics that are related to your niche. You will drive significant traffic to your website.
At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE consultation.