This holiday season, consumers are bound to spend more time online looking for gift ideas. So if you’re selling products or services that can serve as great gifts, now is the time to promote them. And what better way to do that than to use social media? Below you will find a few ideas that can help you do just that:
One great way to get your Social Media visitors into a holiday mood is change up your Facebook, Google+ and Twitter cover images to reflect the season. It’s also a proactive way to show off your personality and to demonstrate your efforts to stay relevant to the season.
If you’re on Pinterest, make the most of the beauty of the season and start pinning fun holiday images. Did you set up a Christmas tree at home or at the office? Pin it! Is there a snow man outside your window? Snap a photo and add it to your holiday board. Keeping up with the holiday pins increases your chances of getting noticed on Pinterest, as people will most likely be searching for holiday-themed images.
Small businesses can increase sales by making it easy for their customers to buy from them. Offer users gift certificates that they can give out this season. Consider selling discounted gift certificates for the holidays to motivate people to buy. Be sure to spread the word via your social networks as well. And if possible, let customers buy certificates directly on your Facebook Page to make it more convenient. Also don’t forget, one of the best ways of tracking conversions is by tracking coupon or certificate redemption.
Run a social media competitions and give out presents to your most engaged fans. It’s a wonderful way to show your gratitude and demonstrate your holiday spirit at the same time.
Do an analysis and compare holiday trends or sales from last year to the present time. Another great idea is to be helpful and come up with a gift guide for people shopping for presents, however don’t just plug your own products or services though. Why not create a “naughty or nice list” of companies or products that made waves this year?
Nothing builds up anticipation better than a countdown. Get your fans excited for Christmas or New Year and do a “__ Days Before” countdown on your social media pages. Consider changing your profile picture or try uploading an image daily with the corresponding number of days left. In order to get people talking, include a quote, a witty remark, or a question each time you cross out another day. Ask people to respond and encourage them to share their thoughts and opinions.
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