Influencers always operate a blog and they also tend to be very active on various forms of social media so aligning with them gets your positive mention spouted across many channels. So, influencers are found by searching for a genre and niche that you want to expose your brand to. Of course you want your influencer to have “reach,” but should just be a starting point, not the defining factor.
Google blog search is the best free option in finding your influencers. Incentivise them or at least thank them for their efforts and recommendations. A shout out will make them a lot more likely to keep up the good work!
At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE consultation.