As a small business owner, you really need to think about your Twitter strategy. Twitter is a great channel to help with your referrals and conversions, so below we have provided you with a quick guide to maximise on your Twitter strategy.
1. Choose carefully who to follow on Twitter
In the beginning, the temptation to follow just about anyone is going to be strong and you will have to resist it. Always remember that your incoming stream should stay relevant. So follow people within your industry, people who would be interested in your product or service, essentially your target audience. One of the best ways to do this is to find the time and research the Twitter streams of the people you follow. The site’s Advanced Search function might also be helpful.
2. Organise the Twitter accounts you follow
Manage the people you follow on twitter by categorising them in lists. For example: small business owners, interested in social media, interesed in starting up a business, marketing profiles in Melbourne etc. This helps you keep tract of those topics that you particularly care about.
3. Don’t think twice about blocking irrelevant accounts
Like on Facebook, Twitter offers its registered users the possibility to block other Twitter accounts. One of the mistakes that many businesses make is that they opt for ignoring the spammy accounts that follow them but on Twitter, you are judged based on your followers. So if you have spammy accounts following you, don’t think twice. Block them.
4. Don’t make retweeting people a point of pride
Small businesses often make it a point not to retweet other people’s updates. This is not the right approach. As a matter of fact, you should be retweeting people you wish to build a rapport with. If you come across something useful or interesting, share the good stuff.
5. Streamline the things you share on Twitter
What you should be doing is engaging your audience and finding the triggers that will convert potential customers into buyers. So don’t share just about anything you find on the web because you can’t be bothered to come up with good stuff. Invest in the content you share. Sure sometimes you can curate content from the web if you are blank on what to share with your followers but stay relevant.
BONUS TIP: Use the weapons in your arsenal, for example ‘Favorite’
Did you know that each time you favorite someone’s content or Twitter update they get notified about it? Use this to your advantage. That right there is an incredible tool you have to dangle your name in front of people you respect and wish to connect with.
At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE consultation.