Thinking or creating a mobile app or have one already but struggling with the download rate? Below, I have listed ways that you could implement to help improve your app awareness and download rates.
It may be obvious to some but in most cases, apps dont have a clear call to action that would invite customers to download it. I’ve seen apps missing a name, logo, icon, video, screenshots; this would deter users from downloading the app.
Ensure that the “Download App” button seen on your website is clearly visible. When they click on this button, ensure that there is a clear call to action as to why the user would need to download it.
Mobile App Stores Badges
Both Apple and Google provide developers with badges. These badges are explicit and make good call to actions as users can easily identify them. But remember to use the latest version of the badge, which you can find here for Apple and here for Google.
SMS Your Mobile App To Your Web Visitors
A recent trend seen in the market is businesses can SMS visitors who enter the website when the user clicks on a “Text me”, “Get link” or “Get the app” button. They then receive a text message on their phone with a direct link to download the app. This method of reaching out to your web visitors can increase your conversion quite significantly. Twilio is a great service that can help you SMS to your web visitors. Start by signing up for free on Twilio and downloading their library here and follow their Twilio SMS PHP Quickstart. It seems that Twilio can be used to send texts to users in most places of the world, and pricing differs from country to country. View their prices here. If your users generate revenues (paid app, in-app purchases, etc.), it can definitely be interesting and is worth a try.
Here is the code for the form (mobile number field and “Get link” button):
And here is the code we used in the <head></head> part, so we don’t have to send users to a confirmation page:
Businesses Leading Mobile App Download
– Integrated an actual video of the app being used and their website is responsive
– Instructions provided: users can either download the app through their browser, or receive the text message with the link.
– Incorporate badges: App Store and Google Play badges
3. Get Maid
Get Maid put both a sentence “Text your phone a download link for our iPhone and Android apps”, the Mobile phone number field and the prominent “Get Link” button.
Ensure you app has a clear call-to-action and make it easy for users to get to and download, and consider giving SMS a go to see if it increases download rates.
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