Pinterest, without a doubt has been one of the fastest and every growing social media platform for small businesses. Pinterest also has great potential for brands to increase their reach unlike the conventional marketing channels. With more people trying to make their purchase based on finding of products over Pinterest, there are few tips that can help you optimise your chances on getting visitors to your site.
1. Long tail keywords
As with any SEO strategies, it is very important to choose your keywords wisely. Try to include long tail keywords or phrases. Ensure that these keywords are included in ‘Alt’ text and description.
2. Use Hash Tags
Like Twitter, Google Plus or Instagram, Pinterest also utilises hash tags. These hash tags help you anchor the pin to a particular subject and makes it easily discoverable.
3. Generate Backlinks
Backlinks form the core of any SEO campaign. It is very important that your site gets a link back from the pin. You should even consider adding the URL in the description, so each time the pin gets shared, you have stand a chance to add multiple visitors.
4. Track Your Click-Throughs
Like in every marketing campaign, success is driven by the way you drive engagement, but even more important is how you quantify the campaign. With tools like Reachli, you can keep track of the campaign and track the CTRs.
5. Pin-it Button
And last, make it easy for visitors to easily Pin your products. Having a ‘Pin-it’ button from Pinterest on your website will ensure that the visitors to your site can also pin apart from you.