Giving Australian Small Businesses An Advantage

Small business advantage, milkshake-factoryThe National Broadband Network will provide more reliable, high-speed broadband access to all Australians and Australian Businesses. Work has already begun and the NBN Co, the company established by the government to design, build and operate the NBN plans to connect all Australian by 2020.

  • 93% of Australian homes, schools and businesses will have access to the NBN through optic fibre to the premises, capable of providing broadband speeds of up to one gigabit per second.
  • 7% of premises will have access to the NBN through next-generation fixed wireless and satellite technologies, providing peak speeds of 12 megabits per second.

The NBN will ensure that every community in Australia has access to high-speed broadband at competitive prices. It means fairer infrastructure access for retail services providers, greater retail competition and better services for families and businesses.

What Does This Mean For Small Businesses

The NBN will deliver a faster, more reliable broadband network for all Australian businesses and will also help drive productivity improvements, expand customer bases and enable jobs growth for all businesses.

  • 41% of Australian businesses had a web presence as at June 2009 (ABS)
  • 27% of Australian businesses took orders via the internet as at June 2009 (ABS)

To help Australian businesses make the most of this next-generation network, the Australian Government’s Digital Enterprise initiative, rolled over 3 years, will help small-to-medium enterprises and not-for-profit organisations identify online opportunities and take advantage of the NBN.

Why Do Introduce This Now?

It’s all part of the Australian Government’s Digital Economy Goal to make Australia one of the top five OECD countries by 2020, when it comes to businesses using broadband to increase productivity and further jobs growth.

Get more news on Australian small businesses from marketing expert, Jenny Nedanovski, Milkshake-factory complete marketing solutions.