Going Viral – Producing and Launching A Viral Video

viral_videosProducing and successfully launching a viral video can be challenging. There’s great effort involved in producing a video, but sometimes your video can fizzle out. So we have put together a few pointers to help you kick start your viral video:

1. YOUR VIDEO’S NOT FUNNY, THRILLING OR SHOCKING ENOUGH

Videos that go viral all have one thing in common. People are thrilled by them, they cover their mouths in surprise and have the sudden urge to show them to other people. When you’re producing a video with the intent of going viral, you have to tap into those feelings of excitement, amazement and make it funny.

2. WAY TOO MUCH INFORMATION

Keep it simple, stop adding to the message. One of the main purposes of a viral video is to build awareness of and/or interest in something. Leave the messaging and selling part of it for the areas that surround the video and the wider conversation,  and let the video do it’s job of going viral.

3. NO INFLUENCER OUTREACH

The earned media approach consists of pitching bloggers, writers and influencers and making them care enough to share your video with their readers and viewers.

4. NO SOCIAL MEDIA SHARING STRATEGY

You’ve made a great video, paid for initial support, but you didn’t develop an integrated sharing strategy that goes from the initial activity you’ve bought or earned, to your social media channels and current fans of your brand, out to new fans. For example, when that awesome influencer blasts out to their one million Twitter followers, are you prepared to capitalize on it and push it further?

5. LACK OF PAID MEDIA SUPPORT

In almost every case of branded entertainment, you need some form of paid media buy to jumpstart the process. Paid media support can come in the form of video seeding, paid ads, promoted content on Facebook, Twitter or YouTube, paid placements on blogs, publications or paid influencers.

What Next

At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE consultation.