In the consumer’s eyes a website is a reflection of the business itself. If your website looks cheap and is difficult to use, consumers will assume that your products or services are too. If you are running an online business or e-commerce, having a poor quality website will almost certainly result in failure. Online businesses also need to keep in mind the quality and functionality of the e-commerce/shopping carts. If your website makes it difficult to purchase items due to poor design and maintenance you will be losing sales and money! The process of purchasing from your website should be as simple as possible. A high quality and clean website is vital to your small business, if you want customers to have a positive perception of your business and products.
Website design that is visually appealing will increase customer engagement. An increase in engagement will encourage customers to spend more time on your site leading them to view and process more information about your business.
It doesn’t matter how much money you invest in perfecting your product or investing in SEO to drive traffic to your site, if you website isn’t up to scratch there is little likelihood that customers are stay on the site and convert.
The quality of web design is not enough, the content must be informative and engaging. Where possible you should provide as much information about your products, services, locations, opening hours and contact details as possible. If a customer has all this information readily available without having to carry out further searches, they will be in a better position to make an informed decision to buy.
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