Some marketing consultants in Melbourne have said Entrepreneurs and Startups can sink an entire country’s ecosystem. There are six distinct organizational paths for entrepreneurs: lifestyle business, small business, scalable startup, buyable startup, large company, and social entrepreneur. All of the individuals who start these organizations are “entrepreneurs” yet not understanding their differences screws up public policy because the ecosystem in supporting each type is radically different.
A lifestyle entrepreneur is living the life they love, works for no one but themselves, while pursuing their personal passion. Today, the overwhelming number of entrepreneurs and startups in the United States are still small businesses. There are 5.7 million small businesses in the U.S. They make up 99.7% of all companies and employ 50% of all non-governmental workers.
Scalable startups require risk capital to fund their search for a business model, and they attract investment from equally crazy financial investors – venture capitalists.
Large companies have shorter life cycles tied in with an IT strategy. Most grow through sustaining innovation, offering new products that are variants around their core products. Changes in customer tastes, new technologies, legislation, new competitors, etc. can create pressure for more disruptive innovation – requiring large companies to create entirely new products sold to new customers in new markets.
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