How Content Contributes To Inbound Marketing

inbound marketing visitors to websiteOne of the most important parts of inbound marketing is generating valuable content that attracts visitors to your website and landing pages. Once you’ve determined your target audience and a plan for connecting with them, it’s time to create useful content optimised for search and for social sharing. Generating effective and valuable content will help with:

1. Getting found online, and

2. Converting visitors to leads

Creating content takes time. Try to maximize your efficiency by stretching that content as far as possible without making it stale. You can do this by presenting it in different ways at different times on different channels. For example, you may want to share an image on Facebook on Saturday morning with text that includes a link to your blog post. But on LinkedIn, you may want to simply share a link with the associated metadata description that auto-populates and share this at 7:30 a.m. on Tuesday.

Your images should be brand-consistent and sized properly for the channels where they’ll appear. This may mean creating different versions of the same image in different dimensions for your blog, for email marketing, or for social channels. To avoid creating two images, you may want to adjust the dimensions of the images created for your blog so they’ll display well both in email and in your blog post.

If you’re writing a post with five tips to do something, you may as well distill those tips into five different images. For example, you could make them Facebook-friendly images (403×403 pixels) with your company’s branding as the background and the simple, one-line sentence for each tip. You could also take those five tips and create one, long infographic that will be great for Pinterest.

What Next

Don’t forget to go back and revisit your older content to share it. Maybe you had a popular blog post that’s a few months old. It’s ok to tweet that again with a new message, especially if it’s content that supports your current inbound marketing campaign. At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE consultation.