A relationship between a small business and a customer who promotes brand loyalty, brand love, and brand advocacy is something we all aim to achieve as small business owners. Finding and leveraging a partnership with your brand’s advocates is one of the best ways to spread positive word of mouth. Below are some simple pointers how you can get brand advocates.
Tip 1. Who do you think your consumers trust the most in your small business?
Customers no longer trust officials, CEO’s, and institutions.
Tip 2. Who do my customers trust?
Consumers trust their friends, people they can relate to. It is one of the reasons why social media and review sites like Yelp continue to grow. People want to know what other people think, not what companies want them to think. This brings us to why advocates are so important. Advocates want to tell all of their friends why your product or service is amazing. And advocates want to spread this news to as many people as they can.
Tip 3. What are the characteristics of an advocate?
- Advocates have positive feelings about your brand.
- Advocates actively love your brand by frequently talking about it and openly sharing their experiences.
- And here is something very important: advocates also have a want and need to influence others.
Empower your advocates to speak for your brand, defend your brand and mold your brand! Never make your advocates feel like they are being used. Be authentic and develop a relationship that is mutually beneficial. It is up to your brand to identify these advocates and then mobilize them. At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE consultation.