Google are constantly working on perfecting its algorithm so that people can find what they need without struggling too much with the searching process. Google Places, previously called Google Local Business Center, is a free service that offers business owners a chance to get listed on Google with the help of the location of their business.
Google Places offers lots of features that allow business owners to interact with their customers, post immediate updates, and give detailed information about their services in one place. Google Places is a free service, all you need to do is to follow their 12 steps to create the complete listing such as learning the guidelines, adding a description of your business, adding photos, videos, etc. You can’t have multiple business listings, however, you can just list your different locations of business or different services you offer under your one listing. If you live in the US, you can advertise with Google Tags for $25/month. You get a 30-day free trial to advertise on Google and Google maps through Tags.
To optimise your Google places, you need to think about keywords people will search. Ensure you update all your titles, URL, tags, and descriptions. If you want to get high rankings, you need a full profile, great photos, constant and relevant updates and more. We all know the importance backlinks when it comes to increasing your SEO rankings. You want links coming from authoritative sites. When it comes to Local SEO, you also care about respectable business directories. Citations and references also serve like links. Google and other search engines may pay attention to “citations” or “references” in respectable (business) directories. You want to be mentioned in these directories, even if this “citation” only consists of your address and/or phone number.
You know how Google works and you know your SEO. You are also familiar with how to treat social media sites effectively. What are you waiting for? Start using Google Places – abide by the guidelines and hopefully watch a nice increase in sales and brand awareness.