Before you write even one line of code, there are five questions you should ask yourself regarding your app:
1) Who Will Use My App?
The answer isn’t “everyone who owns an iPhone or iPad!” Define who your target audience will be. Navigate to where they hang out and find a few to talk to. Ask them questions about what they like and don’t like about similar apps, and if they have any advice or feedback on your idea.
2) What Is My Competition?
With the vast amount of apps and games on the App Store, it’s almost inevitable that someone else will have thought of your idea first. But don’t worry, competition is good – it is a sign of a healthy market. You just need to learn from your competition, and make sure you do an even better job and look out for the following:
- Are there a lot of apps similar to what I have in mind?
- Which ones have the highest ratings? (read their reviews)
- Can my app be differentiated?
- How is the App Store page of these apps?
- What screenshots are being used?
The market is over saturated with similar/competing products so, unless you are bringing something new to the table, chances of success will be difficult.
3) Why Will My Product Be Unique?
Every app needs to have differentiation, that is a killer/distinguishing feature from everyone else, that delights customers and makes them want to recommend it to their friends. What is yours?
4) When Will Can I Complete My App?
Once you know what you want to do, you need to figure out how long it’s going to take you. The longer an app takes to develop, the mo
re it will cost you. As Steve Jobs himself said, Real Artists Ship!
5) How Will People Interact With My App?
If you want your game or app to do well you need to focus your thoughts on the end user. If you create a very elegant, seamless solution to an existing problem, you will have won 50% of the marketing battle.
Soft Approach To Marketing
While you’re in the development phase, start thinking about marketing your app.
1) Generating Buzz Early
A common question asked by app developers is “when should I begin marketing for my app?”
Some suggestions in creating buz would be to create a blog, using WordPress, Joomla!, Drupal, SquareSpace, Tumbler, Blogger etc. As you work on your app, upload pictures and videos of your work in progress and write about your experience during development. It’s very interesting and it lets you interact with your users early and often. Other great ideas could be:
- Use LaunchRock to promote your app via a “Launching Soon” page with social connectivity.
- Create a Twitter account for your app or game as well as a Facebook page.
- YouTube will let you upload trailers, previews, work in progress, dev diaries, etc. This is a great way to showcase progress, features and to really tell what’s unique and special about your app.
2) Create A Teaser Trailer
Trailers are a great way to showcase your game or app. iMovie allows you to create teaser trailers for FREE!
3) Release An App Preview
App Review sites write preview articles about apps in development. Try the following websites:
Don’t bother writing to Engadget, TUAW, MacWorld or ArsTechnica, they probably get hundreds of emails a week and are as generalized as possible.
And keep your pitch simple, below should give you some ideas to consider in creating your pitch:
The name of your app exactly as it is spelt on the App Store
What the app does, and why it is different
One link to your product page (Your website)
One link to the iTunes product page
One or two screenshots
A video no longer than 30 seconds
A description in a concise paragraph. Say who your audience is, what your app does,
what sets it apart from the crowd.
Contact information. An email address rather than a contact form
Skype IDs, Twitter IDs
4) Integrating Analytics APIs
Integrating an Analytics API into your app can be a great way to gain insight into how users are using your apps, such as allow you to determine:
- Number of users vs. number of downloads, so you can see your piracy rate.
- Which part of your app users are spending more time on ie. people may find something cool or just be stuck and confused.
- Tailor your app and the experience to what users are enjoying most.
- See the return rate of your users, average users per day, time spent in your app, etc.
All of this info is incredibly valuable when it comes to creating the best possible experience and app. In order to help you incorporate analytics into your next app, here is a list of available APIs:
5) Integrate Push Notifications
Push Notifications can be incorporated into your app with very little work and the benefits far outweigh the effort. What this will enable you to do is have a doorway open to communicate with each and every user of your game or app.
There are no hard and fast rules in marketing or app development, so don’t be afraid to experiment and to think outside the box from time to time. Being spontaneous can greatly improve your app! But if you need help, consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing solutions.