Infographs are graphics that contain information to portray the message across to the targeted audience.
What Do Infographs Do?
In content marketing, the articles written are a way to capture the audience. Infographs can also do this by presenting design and graphics. Sometimes, articles are hard to understand, and writers will use infographs to tie the ideas of the content together. Infographs also contain stand-alone content. Their entire purpose is to share a snippet of information that is seen and not read. The idea is to make data visual, and in doing so, the work of marketing becomes graphic in nature.
Are Infographs Effective?
Infographs are not very effective with consumers but work really well with educated audiences because those readers typical scan articles for facts.
What Are The Alternatives?
Datagraphics or pictographs can all be used to support either a pictograph or content marketing. Think about how these units might be used to enhance social media campaigns. If we consider the top social media sites than it becomes easier to see how effective infographs can be to marketing campaigns.
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