1. Improve Search Engine Rankings
Social media marketing can be a powerful tool for increasing your organic search engine rankings. Social media sites like Digg, ReddIt, StumbleUpon, YouTube, and Twitter can do wonders for boosting your search engine visibility as Google weighs links from social media sites and even ranks those social media mentions to help you take up more space in the SERPS. To maximize the SEO benefits of social media, you need to create relevant content on hot topics that your audience cares about. Whenever you promote your content through social media, you can earn more links as more people will begin to link to your content on their blogs and websites, creating a viral effect. Of course, the more natural back links you have, the better your search engine rankings will be.
2. Increase Brand Awareness
By using these social mediums, focus more on being personable and building relationships and trust with your audience. One of the great things about social media marketing is that it levels the playing field by giving small businesses a voice.
3. Increase Positive Brand Mentions Online
Social media has given consumers a voice. Now, customers share their experiences with companies—good and bad—on Twitter, Facebook, review websites, forums, and more. There’s a good chance that your company has been mentioned already. Reach out to those who say negative things about your company to see if there’s anything you can do to rectify the situation. And also, encourage your satisfied customers to review you online.
4. Improve Overall Customer Service & Satisfaction Ratings
This is a great way to connect with customers and solve their problems quickly. However, if you plan on using social media as a customer service tool, make sure you train employees on how to do so properly. Also, don’t get rid of your other customer service mediums as not everyone wants to talk to you online.
5. Earn More Sales
Take advantage of the new group buying concept found on websites like Groupon. Such websites allow you to create special offers that customers share via social media, earning you more sales and increased brand awareness.
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