1. Work On Your Timing
The only way you can know when your followers are most active is by monitoring your social media activity. For example, generally Twitter users are most active between 7am and 11pm. The weekends generally have the highest rates of retweets. However, that doesn’t necessarily mean that you should focus on weekend Tweeting. If your target audience is using Twitter weekdays during normal business hours, that should be your peak activity times. But remember that when possible, your blog posts should be published and initially shared at the most optimum time possible.
2. Invest Time In Your Headlines
Nothing is more important than the headline of your post. Often, that is the only part of your post that is seen or read. Take some time to develop killer headlines and you will see an immediate difference in interest. But as mentioned in previous blogs, quality content shouldn’t stop at the title.
3. Provide Social Sharing Buttons
This should go without saying, and yet I still see countless business blogs that are not providing readers with easy to use buttons for social sharing. Consider adding a print and email icon on your pages.
4. Sharing Is Caring
It’s very important that you reciprocate likes and shares, as your readers and other bloggers will appreciate it and be more motivated to continue to support you. Similarly, if you are active on other blog sites and are Liking and Sharing their content, those writers will be more willing to +1 and tweet your posts.