How To Improve Site Speed

To learn more about how to improve page load times, below are some simple tips you could consider:

Google Webmaster Tools and Firebug Site Performance

To test your page speed performance log into Google Webmaster Tools and navigate to your site’s profile, click on “Labs” and then click on “Site Performance.” Alternatively, you could download Firebug from Firefox Ad-ons for more advanced page speed information. Once the add-ons are installed, navigate to the page you want to analyze, open Firebug and then click on “Analyze Performance” under the “Page Speed” tab. Items with a yellow triangle are things that could be improved and the red circles represent items that should be fixed immediately.

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Google Page Speed Service Testing

To get a feel for how fast your current site is, as well as how much faster it could be using the Page Speed Service, visit, enter your site’s URL and click “Start Test”. The test may take a few minutes to complete, but once it’s done, you should see something like this:

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If your site is performing poorly, the following recommendations could assist:

Install Caching Plugin

If your site is running on WordPress site, use a web site caching plugin to store copies of web pages, rather than generating them dynamically each time a new visitor lands on your website. This reduces load times and speeds up the performance of your site.

Reduce File Sizes

Storing large image files on your site can dramatically slow page load times. Reduce all file types such as PDFs, Word Documents and jpegs etc.

Keep in mind that these recommendations only scratch the surface in terms of a site speed. If this all sounds too complicated, consider hiring a Melbourne Marketer, contact us for a FREE no obligation quote.