If you’re new to Twitter, you probably thinking what is with the hash sign. A hashtag is simply a relevant word or series of characters preceded by the # symbol. Hashtags help categorize messages and can make it easier for other Twitter users to search for tweets. We have outlined effective means in tweeting below.
Why Use Hashtags
Hashtags can make it easier to discover other Twitter users who are interested in the same conversations you like. If you said something insightful or answered a question, others may respond and engage you in conversation by using the hashtag you used. Conversely, if you’re following a certain hashtag, you can tweet a question to others who are observing that conversation stream, engage other interested users in real time or find people to follow. If you search for #Apple, you’re less likely to see tweets that include references to the fruit and more likely to see information about the technology company.
Twitter is a real-time platform and its search function only goes back one week. If you want to pull older conversations, try using third-party services, such as Topsy, that archive messages sent over public social networks.
Using Hashtags For Your Business
By creating your own hashtag, you can use it to drive conversations about your business. Are you launching a new service? You can tack #NewServiceAtYourBusinessName on to your tweets. Encourage your Twitter followers and others to use the hashtag. At the end of each day or the end of your sale, you can do a scan for the hashtag and measure how many tweets were posted using it and how many Twitter users you reached.
If you’re hosting a business event, you can create a hashtag for it. Encourage attendees to use the hashtag when tweeting about the event. This will help organize the Twitter conversation while also promoting your brand. Try to include your business name in the tag.
By using third-party applications such as TweetDeck or HootSuite, you can set up permanent search columns to monitor certain hashtags all the time. If you want to keep tabs on tweets about your industry and competitors, for instance, there’s a good chance you can find hashtags to follow.