Small business owners need to factor Facebook engagement. Facebook applies an algorithm called Edgerank in which it prevents you from seeing every update from every friend and every page you like, in order not to “overwhelm” you. This algorithm can prove difficult for marketers in that all your posts aren’t seen by all your Fans.
For example, if your Facebook page has 200 fans, and you post something on your page, only a handfull will see this post.
Facebook allows users to choose to be notified when a Facebook Page posts an update, the problem is that average user doesn’t know about this function. Notify your fans to change their settings to the below:
It’s also worth posting more then once at different times of the day to make sure a high amount of your fans see it. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing solutions.