Give your small business extra visibility by engaging with Instagram. Instagram is a free mobile photo-sharing app with over 80 million users using the service. Recently acquired by Facebook, the app continues to make changes. Social media management platform HootSuite also recently announced the addition of Instagram to its app directory. This gives HootSuite users access to almost all of Instagram’s features, which include searching, viewing and liking content, adding comments and sharing photos to other social platforms. So, how can Instagram help your small business brand?
1. Show Your Products
Everyone loves to browse products, so let your followers do some mobile window-shopping! Show off a collection of the products you offer, share a photo of a new or lesser-known product or zoom in on a product and engage your Instagram followers by asking them to guess what it is. Or, if you are a service oriented business show off some of the equipment and supplies that play a role in the services you provide.
2. Show How It’s Made
Let followers in on the origins of their favorite products with snapshots taken at various points in the manufacturing process. If that process is a long one, you might consider making it a multi-part post that follows the process from planning to production to delivery. If your business provides a service like makeup or hair design, landscaping, decorating, auto body repair or interior design, show your Instagram followers the impact of your work with a shot of your subject before and after you work your magic. The side-by-side comparison will add the wow factor to your Instagram content and maybe even get you a few new customers.
3. Behind The Scenes
Getting ready to launch or promote products and services is hard work, but presents many opportunities to get some great content for Instagram. Doing a photo shoot for a catalog or ad? Filming a commercial? Getting made-up for a media interview? Or getting ready to step out on the red carpet? These are moments that very few people get to experience in real life. Think of Instagram as a way to give all of your followers an exclusive backstage pass!
4. Show Your Office
Post photos that provide a glimpse of a-day-in-the-life at your office, work areas, the corporate gym or play-field, decked-out cubicles, brainstorming meetings in progress, training sessions, employees at lunch, employees at play—the opportunities here are countless. Humanise your brand by using Instagram to introduce your fans to the people who make your company what it is.
5. Share Celebrity Sightings
We live in a society that is crazy about celebrities, we know who they’re dating, what they’re eating and where they go to vacation. Share pictures of them interacting with your brand, whether they’re signing autographs at your sponsored event, speaking, visiting your office or even using your products or services.
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