The key to successfully growing your business is to strengthen customer service, product reviews, lead generation and brand awareness, all of which can be enhanced with social media.
When it comes to customer service people are impatient and have little tolerance for delays. Setup notification alerts for high priority keywords on Facebook. Monitor your Twitter mentions using a social media management tool like Hootsuite in order to respond quickly with a personal message to keep customers as happy as possible.
Product Ratings and Reviews
As much as 80% of consumers use the Internet to research products every week. If your business or service isn’t listed high in search engine results or doing well on review sites like Google maps, or Yelp, you could be missing out on a huge opportunity to gain new customers and build loyalty up for your brand.
Social media is a great means to generate new leads for your business. In fact, over 33% of marketers have generated leads via Twitter. Share interesting and relevant conent, and people will be more likely to want to engage with your business. You can also seek out top influences and trending topics to follow through the Discover feature on Twitter and tools like Tweepi and Followerwonk.
People these days are most likely to discover your brand through social media. Thus your business is represented by your various social profiles, so post content relevant to your industry. Create a Google+ page and publish content regularly, as your page, profile and recent posts can show up in Google searches. Make sure to verify your Google Authorship, which can provide a significant SEO boost to your business with your profile picture showing up in rich snippets of Google search results (increasing click through rates).
At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE consultation.