Knowing What Is Effective Content

effective content, IT project management, marketing strategyWe have identified 5 elements in effective content.

Usefulness. Your readers probably aren’t reading just for the fun of it, they are reading it to learn and gain further information. Informative content leads to an authoritative voice, an expert, or at the very least someone who has been-there-done-that and can steer them in the right direction.

Personality. Be yourself and present your unique voice. By sharing who you are, what you believe, and how you feel, your readers will appreciate that you aren’t just another blogger or marketer.

Style. You want your site to stand out from the crowd. Don’t be afraid to use multimedia to grab and keep their attention. Keep your content original and unique. Try to avoid jargon, buzzwords and catch-phrases.

Scannability. Very few people read every word on every web page. Killer content bears its teeth with subheadings, bullets, bold and/or italic type and other means for readers to find the info they need on the page.

Good use of keywords. We’ve all read the article that was so full of keywords that it made little sense. Or the one that used such weird keywords and phrases that it was difficult to read. Try to optimise in a natural, easily to read way, that your audience understands your content.

Let us know your tips for effective content.

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