Latest Social Media Blunder

Coles, Woolworths, supermarket war, IT project management, marketing strategyColes has become the latest victim of a social media blunder.

When Coles invited people on Twitter to finish a sentence, “In my house it’s a crime not to buy…………..,” almost immediately, the supermarket chain was inundated with snide responses as Coles has garnered a lot of negative attention due to its price war with Woolworths. The pair giants have been slashing prices of fresh produce and has left Aussie farmers in despair.

Coles was quick to respond with, “It’s a social media crime not… finish a sentence yourself. Sorry guys that post was not meant for Twitter.”

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